When a message is sent to a certain number, an automated message or sequence of messages is delivered. You may use an auto-responder to deliver text messages to persons who have chosen to receive them (your subscribers). For instance, if you’ve written a free report, template, guide, or other useful pieces of material, you may…

Click-Through-Rate (CTR)

The percentage of clicks on your link that result in impressions is known as the click-through rate (CTR). CTR applies to links in text messages, websites, emails, and adverts in general. CTR is a metric for measuring a message campaign performance in SMS marketing and digital advertising. The percentage of individuals who visit your website…

Conversion Rate

A conversion rate is the percentage of users that complete a targeted activity. Conversion rates are derived by dividing the total number of users who ‘convert’ (for example, by clicking on an advertisement) by the total size of the audience, then converting the result to a percentage.

Personalized Marketing

Personalized marketing is a marketing strategy that engages customers individually. When sending text messages to customers, having the messages in preference to each customer’s activities is called personalized marketing. Sometimes, it requires attaching the person’s name when texting.


Text to Join is also known as text to subscribe. It gives a person the chance to opt-in for a texting list through SMS. People join this list by texting a unique code to a short code.

Triggered Messages

A triggered message is a message that takes the form of a notification, sent to a person in response to an action they’ve taken. A Triggered message can be sent to a customer who has abandoned their cart in a while. This serves as a reminder to purchase a ‘forgotten’ item.


Unsubscribe is an option where a recipient of a mailing or messaging list decides to stop receiving messages from the sender. This is usually made available to recipients who feel they are no longer interested in receiving information via that channel.

Return on Investment (ROI)

Return on Investment is a metric for measuring the profitability of a business idea or an investment. ROI measures the estimated returns or profit to be expected from an investment. To calculate the return on an investment, the return on the investment is divided by the cost of investment. ROI = (current value of investment…