If you’ve decided to take email marketing serious, you’d probably be looking for the best free email marketing tools. Well, you have landed on the right post. Email marketing tools have varying prices and to get the best, free ones, you have to do some form of research. Well, we have done that for you…
Remarketing, in simple terms, is marketing that is targeted to people based on their previous actions online. It can be done on various channels and can also be called retargeting. A form of this that’s most common is targeting an advert at the people who have visited your website earlier with the aim to convert…
You’ve just finished composing a solid email to a client or a potential client. Then you get to the tricky part of signing off the email and panic sets in; how do I sign off a causal (or formal) business email? Thoughts like “how do I sound friendly without coming across as unprofessional?” come up. …
Email marketing software systems play a pivotal role in increasing a company’s brand awareness. Tons of people want marketing automation software to help with budgeting, social listening, and online behavior tracking. Platforms like ActiveCampaign and Sendmunk, allows companies to take advantage of existing and potential clients by automating the creation and sending of promotional materials,…
In 2020, making personal communication a part of your marketing strategy isn’t just an option but an industry standard. When a prospect lands on your page, the expectation they have is to find all they need and be adequately taken care of as they move from one point to the other. Conversational marketing is what…
Every business needs an audience to grow and advance. That being said, you need the right tools to grow your audience, and ultimately make sales. It’s why we’re comparing two tools – Sendmunk and GetResponse. In this age of the Internet, no business has the time and energy to manually reach out to every lead. Building…
An email blacklist is a database that uses criteria to determine if an IP is sending email it considers to be spam. In simple terms , it is a database with email addresses, IP addresses, and domain names that are known to send spam. There are several blacklists with its own unique way of taking…
Embedding images in emails has been a hot topic of debate amongst email marketers. Brands prefer including images to make the emails more visually appealing. Images have proven to be one of the most compelling and information-dense media available to marketers today. Images in email marketing grab a lot of attention. A good image can…
From the perspective of a user, sending emails could seem ‘easy’ with little to no complexities involved. Actually, there exists a somewhat complex system that drives emails from the sender until it arrives at the destination of the recipient. There are lots of moving parts in the how-do-emails-get-sent universe. Several factors affect your email deliverability.…
Transactional email is sometimes referred to as ‘triggered or automated emails’ and it is an automated method of customer communication. It differs from marketing email as it is triggered by events, interactions, or preferences within a service or application rather than by a company’s marketing campaign. The way it works is that real time messages…