With the growing world of eCommerce, starting an online business as a newbie or creating an online presence for an existing physical store. You get to reach more customers selling online compared to how much you can do with a physical store that is limited to a location.
Going online is juicy and makes your business activity quite easy. However, you need to head in with a plan of action.
At the very basic, there are details about that online store ‘idea’ that you need to be certain about so you can plan accordingly.
Things to Know Before Setting up a Shopify Store
Optimization and Styling of your Website
Put your Shopify store on the mind of search engines. That way, you can drive organic traffic to your website.
A user-friendly website would make it comfortable for users to navigate your website, hence the reason for making the most of the website you build for your store.
Most people will access your website from a mobile phone which means as much as you work on your website consider that most users will access the webpage on phones.
Integrate SEO into your Website
Search engine optimization is one of the ways to organically grow your business. Using Google Console will help you know how to place content on your Shopify store.
With SEO, your website gains organic visibility as users search for topics related to your website. A properly optimized website will deliver your page directly to those who need them.
Although SEO takes a while before yielding results, it still drives a high ROI in the most organic way. An SEO can generate about 14% lead offer compared to traditional marketing
Here are a few things to note for SEO, what search engine uses;
- Interesting and relevant content: Build a blog that dishes out useful information that is worth searching for.
- Use relevant keywords: Search engines use keywords to know whether to rank your page or not.
- Website Speed
Drive your Brand Story
Storytelling is a fast-selling mechanism for growing a brand. When you tell your brand story, it gives your customers the feeling that you have them at the center of your business.
To ensure you funnel your story-telling properly, it is advised you engage the service of an email service provider. Email marketing is the most preferred of all marketing channels at a 77% effectiveness rate.
A well-channeled email campaign can increase sales, build a stronger customer-brand relationship, and reduces marketing cost. Email marketing is the most cost-effective and requires minimal expenses.
Use Social Media
The first place to stamp your footprint is the social media platforms for a new or existing store with no online presence. Facebook, Instagram, and Twitter are the most popular social platforms you can leverage on.
These social platforms give potential customers the chance to interact with your store and get to know more about your brand and increase sales in the long run.
Tips on How to Capture Potential Customers Using Social Media
- Create compelling content regularly that people can interact with.
- Generate Ads to push your identity
- Use attractive and eye-catching images
- Post highlights of new products or reviews from existing customers on your social media pages
Join the Shopify Store Community
To grow in any line of work, you need to learn from experienced people in that industry. Keeping a network of existing Shopify stores helps you overcome basic challenges they have faced in business.
Moreso, you can find a suitable Shopify store that can partner with you to grow your store. You also get the chance to access professionals copping the knowledge and experiences used in reaching their goals.
These 5 outlined things to know before setting up a Shopify store would give you the first foot on your journey through the eCommerce world. When seeking a platform to gather resourceful information from before starting out, check these 5 websites to successfully run your Shopify store.