It’s easier to type into search engines, “white fashionable sneakers” and in seconds you get numerous options to choose from, right from the corner of your room. No need for market sweat.
Commerce has evolved from brick-and-mortar retail stores to starting a business that thrives on the internet. These days everyone is searching and buying fashion items from online stores.
The evolvement of e-commerce has given rise to creating an online store without having to write codes. Globally, e-commerce is forecasted to account for about 21.8% of retail sales by 2024. E-commerce is a growing industry with evident profitable potential. See why most businesses are converting their storefront to online stores?
Shopify as an e-commerce platform has supported over 1.5 million active stores since its inception. You will agree with me that businesses thrive more with an online presence. With Shopify, you can create your own fashion store, fully designed and structured within a short period.
Before starting your Shopify store, market research is a core part you should explore. Exploring how existing stores operate, set up, and run their stores will give you the inspiration and idea on how to position yourself in the market to gain sales.
Many Shopify fashion stores have outstanding success with sales conversion, thanks to their UX design and marketing strategy. Having a website that gives a good impression in terms of service and design with easy page navigation will bring you the conversion that you desire.
No one will want to stay longer on a website with a tacky design or a website that is difficult to navigate in terms of product search, the payment plan, or sales information. Also, when building brand trust, there are many ways marketing automation can help your business grow. These are the strategies used by successful Shopify fashion stores.
In this article, I have selected the best Shopify fashion stores to inspire you as you build yours.
Allbirds is a shoe fashion store that sells comfy footwear and apparel for men and women. Their products are made from tree fiber which proves their uniqueness in the footwear world.
Allbirds began with Tim Brown in his inquisitiveness asking why merino wool is not used in the shoe-making industry due to the sheep wool qualities. Joey joined Tim as a renewable expert to create a unique wool fabric for shoes.
In the starting days of the shoe brand, it raised $120,000 within a three-day campaign. Allbirds started out as a footwear company but in 2019, they entered the apparel industry.
About 89% of its sales are from its online store and the rest is accrued to its 27 physical retail storefronts. Since its inception, Allbirds have sold about 4 million of its product.
The shoe brand maintained a profit margin of about 52% since 2019. The brand says it is facing challenges with companies who are setting up pseudo-stores with huge discounts on supposed Allbirds shoes. It says ‘our customers are at the risk of buying items not produced by Allbirds which can affect the brand trust that we’ve built.
Greats have its products in sections with clear and easy navigation around listed products. This is an impressive customer-centered UX design. As a customer, I don’t have to scramble about looking for an item. As well, I Might not need a filter button as shoes are already categorized on the homepage.
Talk about product photography, it is a top game for Greats. It uses high-resolution images to display items. You get to see every detail of the footwear design right from its product page. The brand also provides each product with quality information.
One outstanding feature of Greats is that you can choose and preview what other styles and colors of footwear you see on its page look like. That gives customers the chance to pick from many varieties.
There is CTA that runs right under each product. This on its own is a great strategy to get your visitors to buy. As it claims, Great is the first sneakers brand in Brooklyn. It produces shoes that are eco-friendly and comfortable for use
Greats is a footwear brand that sells directly to customers. It has sold millions of shoes to high-end customers. Greats have about $13 million in total funding. With its focus on making eco-friendly shoes and not just to make profits, Greats has 20% of its customers returning to buy up to twice or more.
In the bid to have more conversions, Greats had their new customers or web visitors sign up for marketing emails with a lead offer of $10 credit off the first purchase. You can use this marketing strategy can boost sales by up to 30% at the early stage of your brand.
Fashion nova is a multi-product store. It lists beauty and fashion ranging from cosmetics, apparel, accessories, beachwear, and other fashion essentials.
Fashion nova uses email subscription as a marketing strategy to build their email list and also increase sales by giving a lead offer of 10% on the entire order.
Each of its products are well sectioned and under each of the categories are sub-category that includes the best-selling and filtered. You can shop for a shoe by style, heel height, or trend. This will help customers to find it easier to locate a product in terms of search.
In 2018, Fashion Nova was the most searched fashion and lifestyle brand. Fashion Nova was started by Richard Saghian in 2006 as a physical retail fashion store. It launched its online store in 2013 which has given it a wide global audience.
The online store experiences a total of 15 million visits in a month. It was estimated to earn $500 million in revenue as of 2021. Richard said that it was unwise to keep opening more physical stores when it didn’t bring in profit as much as having online stores where the bulk of our revenue comes from. There was a focus on a sing distribution channel, distributing majorly from the online store.
Kerrits is a fashion brand that majors in horse riders apparel for women and kids. The brand began with the idea of creating a brand that caters to women in athletics. Kerri Kent started selling swimsuits and expanded into selling riders’ wear.
The homepage is not jampacked with too much information. You can clearly get product information underneath each item. Each product can be customized to taste in terms of available colors on the website.
Kerrits maximized the use of email marketing to grow its brand. Most of the sales came in from email automation. This shows that email marketing is a strategy that can skyrocket your conversions up to 23%.
Its annual revenue is estimated to be between $5-$25 million.
Jaded London is a lifestyle brand based in the United Kingdom specializing in sexy wear and outfits for men and women. Its products are eye-catching and trendy.
The brand accommodates social marketing as a strategy to get more audience and customers. Its products are listed on Instagram. This is because its target audience is more concentrated on social platforms.
Its product information page is properly designed to offer detailed information about the product with their size and fit, care instructions, terms, and conditions.
It is estimated to earn annual revenue of about $10 million.
Hardgraft is a lifestyle brand that is into leather accessories like bags, small leather goods, and footwear made in Italy of rich leather, felted wool, vegan leather alternative, and raw cotton.
It has a website that tells its brand story the best. The color, texture, and page navigation will make you want to buy its leather wallet at the least. Hardgraft also imbibes the sustainable idea of using vegan materials in producing its accessories.
The brand was established in 2007 with Monie.ka and James Teal as founders. Its annual revenue is estimated to be about $5 million.
Kith operates a lifestyle brand for men, women, and kids. The brand operates seven brick-and-mortar stores to build confidence with customers.
Kith was founded by Ronnie Fieg. The brand is involved in kiddies thought to expand into edibles for kids and tagged it Kith Treats. Its annual revenue is estimated to be up to $100 million. Its revenue sources are split between its footwear and apparel.
The brand owns a mobile app that makes it easy for customers to access its services. Both their online and offline stores are seamless to be accessed by customers.
I believe these Shopify fashion stores are getting you closer to starting your own clothing store. Note that, when starting a Shopify store you need the best tools and marketing strategy to create a top-notch web page.
Talking about marketing strategy, building a bond between your brand and your customers will increase your sales conversion by a great deal. Marketing automation has proved to help businesses reach their conversion goals.