When it comes to email marketing, experts opine that the quality of your mailing list determines how much custom retention your email marketing will drive to your Shopify store.
Email marketing does not only require the professionalism of being able to write captivating content but every act and practice surrounding email marketing must be acted with. With Sendmunk you can achieve your email marketing goals with an incredible automation service.
Email list building is a vital aspect to take note of when you want to explore email marketing. Building a mailing list can be done with and without a website.
Nurturing your email list is the most secure pattern for building your Shopify store’s community. Social media also gives you a chance to reach more customers for your Shopify store. However, your activities on these platforms are limited and can be disabled at any time as analyzed by Social Media Examiner.
With an email list, you own your platform compared to social media pages such as Facebook, Instagram, and Twitter where your account can be disabled at any time, which can cause you to lose customers. This article focuses on how to collect email addresses to grow your mailing list
Practices to Engage When Collecting Emails
- Use Offer Leads
When a customer gives you their email, consider it valuable.
Considering the rate at which people get emails, some are restrictive with the way their emails are given.
You need to give something valuable to a person to submit their email to you.
For example, you can give a pop-up showing that they get notified first when there is a discount. You need to make a first impression that would make them come back.
- User-Friendly Website
How impressive and eye-catching your landing page is would leave your visitor with a thought about whether to visit again or not. You need to prepare your landing page so that when they click through the Facebook Ads they can take action.
You can also engage the usage of blockage that requires a user to attend to the CTA
before proceeding with the next activity.
- Notification of Submission
Once a person submits their email ensure there is a landing page to notify them of successfully submitting their email.
- Make your Lead Offer Happen
The next thing after receiving the email is to inbox them with the PDF, discount, or monthly tips as promised. This will create a stronger trust bond between the brand and your customer.
How To Collect Email Addresses To Build An Email List
- Facebook Ads
Facebook Ads is an effective approach to nurturing your email list. It opens you to a wider reach beyond those who have been in contact with your Shopify store. With Facebook Ads, you can combine both Instagram and Facebook users to market your store.
How can you collect emails using Facebook Ads
- Shopify Website
Growing your email list can be done when you create CTAs for visitors and not customers alone. You can’t say, today’s visitor can be tomorrow’s customer.
Ensure that there is a CTA pop-up that can get your visitor’s email even when they are window shopping. Create a pop-up or include in your landing page a valuable idea that will serve your user.
- Organize Contests and Periodical Offers
Depending on what story your brand tells or the line of products you sell in your Shopify store, you can attract users’ emails through contests or promos. Contests are valuable and they sell very fast. When a user knows they stand the chance of winning a prize, boom! They dive in very fast. In the process of taking part in these contests, you can request their emails.
- Create Surveys
When having surveys about your Shopify store, you can ask for emails. Create online surveys or polls with an offer attached that can persuade people to submit their emails. You can choose to offer them a free day trial for a paid service in your Shopify store such as delivery. You can automate your emails with Sendmunk and get the details of the free delivery coupon to your subscriber
- Host Unpaid Events and Webinars
Hosting a webinar, ‘DIY: how to repair a blender’ for a Shopify store that sells domestic appliances is actionable. Events like this help you reach more people even those who haven’t been in contact with your product. From webinars like this, you can get emails from attendees and now that they are familiar with your store, it won’t be difficult to relate to your email contents.
- Link your Social Media Platforms to your Website
Remember you might not be able to control what happens on social media platforms, some incidents can be beyond your control. Ensure that all your media pages link back to your website where CTAs, and pop-ups can be used to keep visitors locked.
- Add a Share Button to your Email Signature and Website
Encouraging your customers to share your email content with their friends can widen your email reach. That means you have to give likable and valuable content. Adding a share button to websites also can drive traffic to your website and in return lead new visitors to your pop subscription page.
- Multiple Sign Up Button
This is achievable on your website, blog, and social media pages. Ensure that sign-up forms are easily accessible and ‘in front’ of your users. You can have these sign-up forms on several points on a landing page.
Having sign-ups in more than one spot could serve as a reminder for the visitor. Creating a pop-up that comes up at intervals works perfectly too.
- Include CTAs to Blog Content
Call-to-action drives a great deal of traffic to your website and also keeps users longer on your Shopify website. Including CTAs to relevant content, you put up.