Author Archives: Olorunfemi Popoola

Email Marketing: 5 Tips for Increasing Open Rates

The chances of your email marketing campaigns succeeding depend on email open rates. If none of your emails are opened, you cannot generate new business or customers via email marketing, and you do not want that. What is Email Open Rate? Email open rate is the ratio of the number of subscribers that open a…

Email Marketing: 10 Strategies for Finding Your First Profitable Customer

Email serves as one of the oldest forms of digital communication and despite the popularity of social media, email marketing is still one of the leading forms of communication in terms of usage. There are many more email accounts than social media accounts, and email is shown to be more effective at generating new customers…