Although one of the oldest forms of digital communication, email marketing is still ranked as one of the most effective marketing channels to establish a business and own the connections you create. According to this data by Finance Online, most people have an email address and the number increases every year. But in the sea…
Every business needs an audience to grow and advance. That being said, you need the right tools to grow your audience, and ultimately make sales. It’s why we’re comparing two tools – Sendmunk and GetResponse. In this age of the Internet, no business has the time and energy to manually reach out to every lead. Building…
An email blacklist is a database that uses criteria to determine if an IP is sending email it considers to be spam. In simple terms , it is a database with email addresses, IP addresses, and domain names that are known to send spam. There are several blacklists with its own unique way of taking…
Embedding images in emails has been a hot topic of debate amongst email marketers. Brands prefer including images to make the emails more visually appealing. Images have proven to be one of the most compelling and information-dense media available to marketers today. Images in email marketing grab a lot of attention. A good image can…
From the perspective of a user, sending emails could seem ‘easy’ with little to no complexities involved. Actually, there exists a somewhat complex system that drives emails from the sender until it arrives at the destination of the recipient. There are lots of moving parts in the how-do-emails-get-sent universe. Several factors affect your email deliverability.…
Transactional email is sometimes referred to as ‘triggered or automated emails’ and it is an automated method of customer communication. It differs from marketing email as it is triggered by events, interactions, or preferences within a service or application rather than by a company’s marketing campaign. The way it works is that real time messages…
Every marketer wants their email marketing campaigns to bang. I mean, I want that too. Hence, we treat every campaign like it’s the last we will ever send out. However, to get that desired bang, it’s a great practice to look in the direction of others that have done well before now. That is, look…
Email validation services are very important to marketers or anyone that has an email list. They help make our jobs easier by making sure that the emails we send reach actual real humans. These validation services or tools can be divided into two. One is the bulk upload service which allows users upload their email…
Email marketing may not be getting the best of attention right now. But I tell you, it is a really great way to generate leads. And also convert these leads into customers and paying users. However, to achieve this and more, there are email marketing best practices you should consider implementing. This post would cover…
Have you ever wondered what an email blast is? And what the difference between that and an email campaign entails? Yes, you heard right, email blasts are quite different from campaigns. Well, you’ve come to the right post. In this post, we’d run through what an email blast is, how to know if you’re doing…