When it comes to marketing a product, there is no doubt that you need to shoot for the best email marketing strategy that can get you where and what you are aiming at.
Email marketing is no unconventional strategy for an eCommerce business like yours. Evidence that email marketing still gives enormous outcomes is the numerous businesses that still use this marketing channel.
Every Shopify merchant with a large customer base needs an email marketing service that will help you grow your market as well as give your customers the best customer service ever.
It is required of you to choose the best email marketing service and also engage the strategy that gives you the most customer retention rate.
With email marketing, you get to own the connections you have built. It is your community and a greater opportunity to scale up your Shopify store organically.
What is Email Marketing to a Shopify Merchant?
Email marketing involves sending promotional messages about your Shopify store to customers and potential customers to create an image of your store that drives sales to your end.
As a Shopify Merchant, you want to increase your audience as well as increase sales. Therefore, you need to keep an email campaign that can help you achieve that.
Getting into the inbox of a recipient is sometimes an uninvited visit. This means that you need to be at your best to leave a good impression of your store on the recipient. Before launching an email campaign, you need to ensure these 3 key things are in place:
- An email list
An email list is a list of active email addresses where you communicate your brand activities. This is a list that includes those who have had purchase transactions with your store or those who have shown interest in your store by giving their email address to you.
- Email service provider
Emails are usually automated especially in the Shopify line of business. An email service provider is a platform that renders the service of sending your scheduled emails on your behalf. Sendmunk is an email service provider that fits into the role.
With Sendmunk, you can keep your email contacts in categories. You can also create personalized messages for each category while you lay your back to rest and let Sendmunk deliver it to your recipient.
- Email campaign goal
Your campaign should have a target. What do you want to improve in your store with this email campaign? Here are some of the goals you might want to hit:
- Drive sales
- Nurture Leads
- Boost store awareness
- Build customer loyalty and brand trust
- Expand your audience
Using email as a marketing tool puts you in competition with the numerous emails a recipient gets daily. You need to keep an impressive look and beneficial content.
Amidst this, you should abide by email rules and regulations to gain a desirable level of deliverability. You don’t want your emails to end up in the spam box where they might most likely be left unread.
What To Do and What Not’s
- Catchy Subject Line
One of the best strategies to get your email a high open rate is a catchy subject line. That’s the first sentence your recipient would see after your email has successfully landed in their inbox. To retain a great subject line, you need to dish out the benefit of the product in favor of the recipient.
- Sell Product Benefit
Creating content that outlines how beneficial a product is to the recipient would give better conversion and customer retention. Since conversion is your goal, you need to create contents that can convince the recipient of how the product can be of good benefit to them.
- Email Aesthetic or Content Aesthetic
After an email recipient opens a mail, the next thing that can create an inquisitive mind is the attractiveness of the design used in the email content. Using the psychology of colors and maintaining a good design would work for this.
- Use Automation Tools
Email automation is vital to keep your customers engaged. At Sendmunk, there is a feature for segmentation of your email contacts. With this, you can specify what message goes to who, when, and at what interval.
Email automation gives you the chance to send multiple emails at the click of one button.
- Ensure your Content has a Call-to-Action
As a Shopify merchant, each of the content you create has a primary goal which is to increase sales. There might be times you run an email campaign to boost your store awareness, however, the ultimate goal is conversion to sales.
Therefore, you must add to each message what you want the recipient to do. Examples of a call to action are; “Click here to shop this dress”, “Share with friends”, and “Buy now”.
Your content needs to be good but you need to give instruction for an activity. This click rate helps you measure how many people are interested in the item or store.
- Unlist Inactive Email Addresses
Once in a while, you need to clear out emails that are not active. As affordable as email marketing is, you cannot keep sending messages to someone who is not opening your emails. It shows they are less interested in your product. This will also help you save costs.
One basic rule of creating content is to make the reader comfortable and the content engaging. To engage your email recipient, you need to make them find themselves in the content or how relatable the benefits of the product are.
- Do Not Spam
Avoid sending spamming emails. Make sure your emails are properly scheduled. You can make emails in a sequence with intervals so that they won’t become too frequent. If your email becomes too frequent, then they are one shot away from the spam box.
When engaging in email marketing, ensure you take on the best email service provider to ensure that your emails drive you the best traffic and help you land in the recipient’s inbox. Sendmunk offers you an email service that allows you to send your emails in a sequence and also keep track of open and click-through rates.