In selling your product or idea to your target audience, creating a bond between your product and customer is vital. Research by Marketing Insider shows that every business gets a profit of about $44 on every $1 spent on email marketing. This shows that email marketing still drives ROI in the Shopify business.
Do you desire to build your Shopify business? Adopting a marketing strategy such as email marketing brings you a better chance of selling to your audience and keeping in touch with them through a consistent non-spamming email list. To get the most customer retention rate from a mailing list, you have to build your list in the most organic form.
Email gives you the chance to tell your market story better than ever as a Shopify merchant. The fact that you can create a somewhat personal relationship with each of your customers makes it super awesome, don’t you think?
As a Shopify merchant, you can build your market base by being in contact with your audience via mail. If email marketing brings a product to a customer via email, what do you think will keep the customer stuck with your brand? Emails, you keep marketing. Hence, the need for SENDMUNK as an automated email service for your Shopify store.
What is Email Marketing?
Email marketing is an aspect of marketing that requires you to reach out to your customers or potential customers via mail. Emails can help drive traffic to your website, social media pages, or blog thereby creating an audience for you.
Email marketing can be a little technical; however, this can be overcome using automated mail services. Sendmunk provides automated email services for Shopify merchants, B2B, creators, individuals, and developers who desire to increase their customer base by telling their stories and creating a strong bond between their product and customers.
How to build an email list faster
To build an email list, don’t consider buying a list. Purchasing a list could also mean you pouring a truck of water into a leaking jar. You need to reach the right prospective customers who can be converted into first customers, then returning buyers. That is exactly what a Shopify merchant like yours needs to keep growing.
By now you’re asking what an email list is, right?
What is an Email List?
An email list is a list that contains emails of those who have either subscribed to your mailing list themselves or those who are existing clients. In simple terms, it contains emails of those you send newsletters, product introduction and awareness, discounts, product storytelling, and so on.
How to build an email list with or without a website
With a website:
Pop-ups: pop ups also can gain the attention of your website visitors in the shortest time frame. Pop-ups create that moment when they ‘first impression’. This can sell a product or feed the user’s inquiry in the most amount of time.
A user can receive a pop-up that directs them to a survey or react to their activities so far on the website. This can be used to request them to subscribe to your email list.
Offers and attractive discounts: This! Nothing brings customers to your feet in the fastest way than this. I mean, we all love discounts.
Giving reasonable offers to first-time visitors and returning clients on your website allows you to request that they join your email list.
Personalized CTA: personalization is important to the growth of a Shopify business. We all feel good when we see the brands we love show that they ‘see’ us and our activities around the brand. For a Shopify biz, creating a personalized call-to-action for every visit to your website can help you grow your email list.
This CTA can be asking your visitors to subscribe to your mailing list for a discount or coupon code. This will not only give you the chance to build your email list but also increase sales. CTA gives more than 40% retention rate as researched by HUBSPOT.
Social media surveys and pitches: you can pitch the advantages attached to a subscription to your mailing list. As a Shopify merchant, let’s say you have a flash sale or new discount going on for a product you can convince your social media followers to be the first to know when there is the next flash sale or discount. Something like, ‘want a huge discount on our bestselling TV set?’ Subscribe to this mailing list to be the first to know.
Surveys can also be carried out by asking customers about their past experiences with the business and where they need you to serve them better. After such surveys, you give a CTA asking them to subscribe to your email list.
Without a website
– For offline marketing methods, you can create an email list for your Shopify business by requesting emails manually from those who have shown interest in what you sell or to those you pitch your idea to. This will give them an update after the first encounter with your brand which can lead to sales conversion in the future.
– If you have a walk-in store, this is also applicable. When customers come in to patronize your store physically, ensure you help them feel comfortable enough to give you their emails.
– Another method is to get into the DMs of those you’ve seen their social media handles and you feel they can be attracted to what you sell. You can casually send DMs stating an offer you have for your product. This might be a long journey but it can bring you the most organic buyers in due time.
Building an email list requires keeping a very organic list that gives you the most conversions or retention rate.
What next after building an email list? You need the service of an email marketing platform, you need Sendmunk. Check out how to automate your emails, and create pop-ups in no time.
Integrating Sendmunk into your Shopify website benefits keeping all of your customers on tab using automated emails with varieties of personalized mails that attend to different needs of your website visitor or customer.
Sendmunk can help you send mails at designated intervals. These emails can be sent to your customers in a sequence without having to do it manually. You can create a form, pop-ups, campaigns, and push notifications using existing templates and have them sent in your mails.
Sendmunk can also be synchronized with your Shopify data whereby you can handle all your mailing activities without visiting your web page. You also get to track your emails. Have access to data such as open and click rate, conversion rate, create forms, and many other great benefits. Visit Sendmunk for more beneficial details for your Shopify business