As a marketer or business owner, you’ll always try to seek unique ways to stay connected to your customers and email marketing has proven to be a great way to go about it. But with email marketing, you tend to have a lot of repetitive tasks at hand and this is what email automation helps…
Email marketing is essential to your inbound marketing strategy and ranks as one of the most effective digital marketing tools available. But, your email campaigns will be worth nothing if your audience don’t get to read them. If you don’t take spam-proofing your email campaigns seriously, you’ll be at the risk of not only losing…
As a marketer, you see opportunities to create campaigns everywhere you go. So when you attend events you probably see beyond the crowd and the cluster of people. What you see are potential customers. Event Marketing is the one way to convert this crowd into leads and then actual paying customers. However, like every other…
The rate at which carts are abandoned and no conversions are made in mobile e-commerce has kept increasing over the years. In 2019, it was 77%, and now, in 2021, it has increased by about 9%. There are a variety of reasons why online shoppers abandon their carts- Some never have intentions of buying; they…
Marketing, especially digitally, has many moving parts that can easily become overwhelming. That is why it is highly recommended that business owners get all the help they need, be it in a human form, or by using software. A part of marketing online that can become tiring is email marketing and thanks to the digital…
Remarketing, in simple terms, is marketing that is targeted to people based on their previous actions online. It can be done on various channels and can also be called retargeting. A form of this that’s most common is targeting an advert at the people who have visited your website earlier with the aim to convert…