Shopify has over 1.5 million stores running on its platform as of 2021. It has become the most used e-commerce platform that merchants have been using to expand their businesses into the global world. There are many advantages of running a store on Shopify, one of them is that you can set up your store…
It’s easier to type into search engines, “white fashionable sneakers” and in seconds you get numerous options to choose from, right from the corner of your room. No need for market sweat. Commerce has evolved from brick-and-mortar retail stores to starting a business that thrives on the internet. These days everyone is searching and buying…
The eCommerce industry is growing and growing big. A trillion dollar industry at that. The world went from retail in physical stores to online shopping. It’s no news that online stores have taken over brick and mortar stores in the last decade. E-commerce has grown with high and rising technological advancement according to Plytix. Typically…
Making money with a side or a main gig, whichever way you are getting paid. Dropshipping offers you the chance of making a profit without having to have physical contact with the product or have the product in your store. You just act as a storefront for your supplier. Starting a business requires a lot…
I know there is a long list you need to tick when building or starting your online store. From choosing an e-commerce platform, finding a domain name, and market research. Talking about market research, you need to look into how other Shopify stores operate. Many Shopify stores have remarkable success stories and e-commerce paths that…
With the growing world of eCommerce, starting an online business as a newbie or creating an online presence for an existing physical store. You get to reach more customers selling online compared to how much you can do with a physical store that is limited to a location. Going online is juicy and makes your…
Shopify offers a platform that is suitable to promote an online store. Hence, there are many websites on Shopify with different marketing activities and strategies. The usability of your Shopify store depends on the tools you use in making your website impressive to customers. One of the things that Shopify provides websites with is a…
As a marketer or business owner, you’ll always try to seek unique ways to stay connected to your customers and email marketing has proven to be a great way to go about it. But with email marketing, you tend to have a lot of repetitive tasks at hand and this is what email automation helps…
Email marketing is essential to your inbound marketing strategy and ranks as one of the most effective digital marketing tools available. But, your email campaigns will be worth nothing if your audience doesn’t get to read them. If you don’t take spam-proofing your email campaigns seriously, you’ll be at the risk of not only losing…
As a marketer, you see opportunities to create campaigns everywhere you go. So when you attend events you probably see beyond the crowd and the cluster of people. What you see are potential customers. Event Marketing is the one way to convert this crowd into leads and then actual paying customers. However, like every other…