The rate at which carts are abandoned and no conversions are made in mobile e-commerce has kept increasing over the years. In 2019, it was 77%, and now, in 2021, it has increased by about 9%. There are a variety of reasons why online shoppers abandon their carts- Some never have intentions of buying; they…
Marketing, especially digitally, has many moving parts that can easily become overwhelming. That is why it is highly recommended that business owners get all the help they need, be it in human form, or by using the software. A part of marketing online that can become tiring is email marketing and thanks to the digital…
Remarketing, in simple terms, is marketing that is targeted to people based on their previous actions online. It can be done on various channels and can also be called retargeting. A form of this that’s most common is targeting an advert at the people who have visited your website earlier with the aim to convert…