Shopify is a website where you can launch your e-commerce store with little or no technical knowledge of website creation. Shopify gives you a ready-made platform to tweak to your taste. This makes setting up a website for your Shopify store easy. These Shopify tools are free to access. Most of the tools that you…
Shopify is a platform that gives you the chance to launch an e-commerce website in a short time with a superb website. Creating an online store on Shopify is user-friendly with zero tech problems. You don’t need to be an expert to launch a basic website. In terms of privacy and customer information security, Shopify…
Push notification is ranked as one of the marketing tools that cannot be pushed under the desk. In Google’s listing for marketing tools for businesses, push notifications stands as a tool that cuts down the excesses of emails and other messaging marketing strategies. The growth of a business in this social age depends on how…
When it comes to email marketing, experts opine that the quality of your mailing list determines how much custom retention your email marketing will drive to your Shopify store. Email marketing does not only require the professionalism of being able to write captivating content but every act and practice surrounding email marketing must be acted…
Humans are complex creatures. Striking a chord with your target audience is an easy way to push them down the sales funnel. There is a myriad of emotions that can be infused into your marketing strategy. Some commonly used emotions are fear, happiness, sense of belonging, anger, exclusivity, etc. However, be mindful of how eliciting…
Do you know that up to 80% of online shoppers abandon their carts? Why do you think that happens? The truth is that cart abandonment happens for different reasons, and whatever that reason is, you have to do something about it because it leads to a huge loss of sales for most stores. So, if…
WHAT IS DRIP CAMPAIGN? A drip campaign is a triggered, predefined order of scheduled emails or SMS sent to a target customer persona to push them further into the sales funnel. To put it simply, you can associate drip marketing with Tesla’s self-driving car feature. Self-driving cars sense the roads and are programmed to drive…
Good job! You have successfully pushed a prospect to the end of the sales funnel. However, interaction with your customer doesn’t have to end there. There is a lot you can do to elevate the entire customer experience journey and increase the customer retention rate. Customers will return to you when they’re ready to make…
Smartphones revolutionize our lives. We have the world in our hands now. With e-commerce, shopping has gotten even better and more accessible. The world can have your store in its hands. One of the advantages of e-commerce stores is the location barrier it breaks. You get the chance to have personalized communication with multiple people,…
For people to become aware of your products as a business owner, you must position yourself in a way that gives you visibility. And in this digital era, an eCommerce website is one of the fastest ways for people to discover your brand and become aware of your products or service. Why you should create…