As a marketer or business owner, you’ll always try to seek unique ways to stay connected to your customers and email marketing has proven to be a great way to go about it. But with email marketing, you tend to have a lot of repetitive tasks at hand and this is what email automation helps…
Abandoned Cart Flows are a series of recovery emails kicked off after a cart is abandoned in an attempt to convert them into sales. Imagine being at a brick-and-mortar retail store, checking out items, picking your choice, and filling your cart. And then, for some reason, you don’t checkout but rather leave the store and…
As a B2B marketer, you’re responsible for running a long sales cycle, and nurturing your audience with relevant and useful messages regularly. You’ll be required to improve your marketing strategy constantly in a way that’ll grow and sustain your business. A common communication channel B2B marketers use a lot is email and social media, but…
For people to become aware of your products as a business owner, you must position yourself in a way that gives you visibility. And in this digital era, an ecommerce website is one of the fastest ways for people to discover your brand and become aware of your products or service. Why you should create…