In an industry where the ocean is large enough to care for everyone. You need to strategize how and where you want to draw your own portion. Starting a Shopify store requires that you know what product or service your store wants to be known for. “Traditional wisdom says that you should focus on one…
Making a good impression on your clients anytime they visit your website is crucial. 38 percent of online shoppers, according to a Blue Corona report, will leave a website if it doesn’t look enticing. The success of a Shopify store is influenced by selecting the best Shopify themes. Shopify is the second-best eCommerce platform and…
It’s easier to type into search engines, “white fashionable sneakers” and in seconds you get numerous options to choose from, right from the corner of your room. No need for market sweat. Commerce has evolved from brick-and-mortar retail stores to starting a business that thrives on the internet. These days everyone is searching and buying…
The eCommerce industry is growing and growing big. A trillion dollar industry at that. The world went from retail in physical stores to online shopping. It’s no news that online stores have taken over brick and mortar stores in the last decade. E-commerce has grown with high and rising technological advancement according to Plytix. Typically…
With the growing world of eCommerce, starting an online business as a newbie or creating an online presence for an existing physical store. You get to reach more customers selling online compared to how much you can do with a physical store that is limited to a location. Going online is juicy and makes your…
Push notification is ranked as one of the marketing tools that cannot be pushed under the desk. In Google’s listing for marketing tools for businesses, push notifications stands as a tool that cuts down the excesses of emails and other messaging marketing strategies. The growth of a business in this social age depends on how…
In selling your product or idea to your target audience, creating a bond between your product and customer is vital. Research by Marketing Insider shows that every business gets a profit of about $44 on every $1 spent on email marketing. This shows that email marketing still drives ROI in the Shopify business. Do you…
Targeting the appropriate people with the right message at the right time is important for the success of any digital marketing strategy. There are various channels of outreach, each with its own significance in your overall strategy. For a consistent relationship with your prospects and clients, you need a strong digital presence and an effective…
WHAT MAKES EMAIL MARKETING STAND OUT FROM OTHER MARKETING STRATEGIES? Compared to other marketing channels like social media, email marketing is permission-based. With a customer’s email address you have direct access to your target audience and can deliver personalized emails. This allows you to communicate with prospects or customers based on their schedules and you’re…
Email marketing is a powerful tool for attracting, engaging, and connecting with your target audience in order to increase sales and business income. It outperforms other channels like social media in terms of the value of content, personalization, and reach. Results are measurable and the entire email marketing strategy is cost-effective. Many things could go…