Push notification is ranked as one of the marketing tools that cannot be pushed under the desk. In Google’s listing for marketing tools for businesses, push notifications stands as a tool that cuts down the excesses of emails and other messaging marketing strategies. The growth of a business in this social age depends on how…
In selling your product or idea to your target audience, creating a bond between your product and customer is vital. Research by Marketing Insider shows that every business gets a profit of about $44 on every $1 spent on email marketing. This shows that email marketing still drives ROI in the Shopify business. Do you…
Targeting the appropriate people with the right message at the right time is important for the success of any digital marketing strategy. There are various channels of outreach, each with its own significance in your overall strategy. For a consistent relationship with your prospects and clients, you need a strong digital presence and an effective…
WHAT MAKES EMAIL MARKETING STAND OUT FROM OTHER MARKETING STRATEGIES? Compared to other marketing channels like social media, email marketing is permission-based. With a customers’ email address you have direct access to your target audience and can deliver personalized emails. This allows you to communicate with prospects or customers based on their schedules and you’re…
Email marketing is a powerful tool for attracting, engaging, and connecting with your target audience in order to increase sales and business income. It outperforms other channels like social media in terms of the value of content, personalization and reach. Results are measurable and the entire email marketing strategy is cost-effective. Many things could go…
Over 75% of sales get lost due to cart abandonment and if this doesn’t reiterate the fact that cart abandonment is a problem, we don’t know what else will. It is very important to continually work on and find different ways to recover them because it helps to improve your revenue. The truth is that…
WHAT IS DRIP CAMPAIGN? A drip campaign is a triggered, predefined order of scheduled emails or SMS sent to a target customer persona to push them further into the sales funnel. To put it simply, you can associate drip marketing with Tesla’s self-driving car feature. Self-driving cars sense the roads and are programmed to drive…
Good job! You have successfully pushed a prospect to the end of the sales funnel. However, interaction with your customer doesn’t have to end there. There is a lot you can do to elevate the entire customer experience journey and increase the customer retention rate. Customers will return to you when they’re ready to make…
As a marketer or business owner, you’ll always try to seek unique ways to stay connected to your customers and email marketing has proven to be a great way to go about it. But with email marketing, you tend to have a lot of repetitive tasks at hand and this is what email automation helps…
As a marketer or business owner, you’ll always try to seek unique ways to stay connected to your customers and email marketing has proven to be a great way to go about it. But with email marketing, you tend to have a lot of repetitive tasks at hand and this is what email automation helps…