Over 75% of sales get lost due to cart abandonment and if this doesn’t reiterate the fact that cart abandonment is a problem, we don’t know what else will. It is very important to continually work on and find different ways to recover them because it helps to improve your revenue. The truth is that…
Good job! You have successfully pushed a prospect to the end of the sales funnel. However, interaction with your customer doesn’t have to end there. There is a lot you can do to elevate the entire customer experience journey and increase the customer retention rate. Customers will return to you when they’re ready to make…
As a B2B marketer, you’re responsible for running a long sales cycle, and nurturing your audience with relevant and useful messages regularly. You’ll be required to improve your marketing strategy constantly in a way that’ll grow and sustain your business. A common communication channel B2B marketers use a lot is email and social media, but…
For people to become aware of your products as a business owner, you must position yourself in a way that gives you visibility. And in this digital era, an ecommerce website is one of the fastest ways for people to discover your brand and become aware of your products or service. Why you should create…
The rate at which carts are abandoned and no conversions are made in mobile e-commerce has kept increasing over the years. In 2019, it was 77%, and now, in 2021, it has increased by about 9%. There are a variety of reasons why online shoppers abandon their carts- Some never have intentions of buying; they…
We’re in a digital age and the importance of an online store cannot be overemphasized. The thing with creating an online store is that many things could go wrong, right or stagnant depending on what your actions and inactions. There’s a lot to do and that’s why its advisable to set up an effective solution…
Thanks to the COVID-19 pandemic, online stores have gotten a significant increase with over 2 billion shoppers across the world. And although retail stores are now open again, shopping online still maintains this record because it’s just a lot more convenient. While it may seem like getting more sales should be easier, the competition for…