When it comes to email marketing, experts opine that the quality of your mailing list determines how much custom retention your email marketing will drive to your Shopify store. Email marketing does not only require the professionalism of being able to write captivating content but every act and practice surrounding email marketing must be acted…
Want to know about a marketing channel that isn’t going away soon? Email marketing automation. Email marketing helps you to maintain a close personal relationship with your customers. Buying and selling go beyond the exchange of goods for cash or services for a fee. Marketing goes beyond that, you need to keep your customers yours.…
In selling your product or idea to your target audience, creating a bond between your product and customer is vital. Research by Marketing Insider shows that every business gets a profit of about $44 on every $1 spent on email marketing. This shows that email marketing still drives ROI in the Shopify business. Do you…
Email marketing is a powerful tool for attracting, engaging, and connecting with your target audience in order to increase sales and business income. It outperforms other channels like social media in terms of the value of content, personalization and reach. Results are measurable and the entire email marketing strategy is cost-effective. Many things could go…
Smartphones revolutionize our lives. We have the world in our hands now. With e-commerce, shopping has gotten even better and more accessible. The world can have your store in their hands. One of the advantages of e-commerce stores is the location barrier it breaks. You get the chance to have personalized communication with multiple people,…
As a marketer or business owner, you’ll always try to seek unique ways to stay connected to your customers and email marketing has proven to be a great way to go about it. But with email marketing, you tend to have a lot of repetitive tasks at hand and this is what email automation helps…
Email marketing is essential to your inbound marketing strategy and ranks as one of the most effective digital marketing tools available. But, your email campaigns will be worth nothing if your audience don’t get to read them. If you don’t take spam-proofing your email campaigns seriously, you’ll be at the risk of not only losing…
59% of Fortune 500 companies already use marketing automation. It says a lot about the value it brings to companies and its adoption rate is growing more rapidly. Data is the holy grail of business. With recent advancements in technology, availability of customer data can be used as leverage to achieve effective personalized marketing communication.…
If you’ve decided to take email marketing serious, you’d probably be looking for the best free email marketing tools. Well, you have landed on the right post. Email marketing tools have varying prices and to get the best, free ones, you have to do some form of research. Well, we have done that for you…
You’ve just finished composing a solid email to a client or a potential client. Then you get to the tricky part of signing off the email and panic sets in; how do I sign off a causal (or formal) business email? Thoughts like “how do I sound friendly without coming across as unprofessional?” come up. …