For people to become aware of your products as a business owner, you must position yourself in a way that gives you visibility. And in this digital era, an eCommerce website is one of the fastest ways for people to discover your brand and become aware of your products or service. Why you should create…
As a marketer, you see opportunities to create campaigns everywhere you go. So when you attend events you probably see beyond the crowd and the cluster of people. What you see are potential customers. Event Marketing is the one way to convert this crowd into leads and then actual paying customers. However, like every other…
The rate at which carts are abandoned and no conversions are made in mobile e-commerce has kept increasing over the years. In 2019, it was 77%, and now, in 2021, it has increased by about 9%. There are a variety of reasons why online shoppers abandon their carts- Some never have intentions of buying; they…