A brick and Mortar store is the physical location of a business. This is the conventional business way of having a face-to-face experience with companies representatives and building customer relationships.

A brick-and-mortar store gives customers the chance to interact with the company, an experience that is not available online. To an extent, this mode of business guarantees sales.

The customers have a chance to test the quality of an item they want to purchase before getting them delivered.

However, a brick-and-mortar store has to incur more running costs to keep the physical location running. Such costs include rent, electricity, insurance, keeping an inventory, and other maintenance costs.