Bundling in eCommerce is a marketing strategy where you put two products together, usually as a set to be sold at a cheaper price. This set must be cheaper compared to when the items are bought separately.

For instance, rather than marketing shampoos and conditioners differently, offering them as a set at a discounted price will increase sales faster.

Types of Bundling

  • Mixed Bundling
  • Pure Bundling
  • Same Product Bundling
  • Excess Inventory