The engagement rate is a key indicator in social media marketing that is used to assess the effectiveness of a piece of content on a social media platform such as Instagram, Twitter, and Facebook.

Engagement rate is the degree of interaction with followers generated by a user’s content.

Engagement rates are frequently used by social media marketers to determine campaign success, as well as by social media influencers to demonstrate their engaged following.

The engagement rate is derived by dividing the number of users that follow the account by the number of interactions on a piece of content.