A returns policy is a declaration that specifies the criteria under which a shop is ready to accept previously purchased items returned by the customer and the conditions under which a refund or exchange will be provided.

An important issue in eCommerce that influences where online buyers buy is if you have a clear and comprehensive eCommerce returns policy.

The sort of merchandise you sell and the type of consumer you sell to will determine your return rate. If you have a large number of repeat customers who are familiar with your products, your eCommerce returns are likely to be lower than the national average.

The way you handle eCommerce returns may have a direct influence on sales and client loyalty. Here are some statistics on eCommerce returns.