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    • No-List Contacts Management Learn More
    • SMS ChatBot Learn More
    • Landing Pages and Funnels Learn More
    • List Hygiene Learn More
    • Permissions & Sub-accounts Learn More
    • No-code Marketing Automation Learn More
    • Push Notifications Learn More
    • Integrations Learn More
  • Pricing
  • Resources
    • Blog
    • E-commerce Calendar
    • Support
    • Knowledge Base
    • Migrate to Sendmunk

eCommerce Glossary

Middle of the funnel

Middle funnel is when users are aware of the most popular brands and may have signed up for email campaigns to obtain product information from these businesses. They have established expectations about what they want now and will avoid brands that they see as unable to give good value and quality.

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