Net Promoter Score (NPS) is a metric used to assess a company’s customer loyalty, contentment, and excitement. It is derived by asking consumers one question: “rate our product on a scale of 5-10.” NPS may be used to forecast business growth.

When your company’s NPS is high (or, at the very least, greater than the industry average), you know you have a healthy relationship with consumers who are likely to serve as brand advocates, drive word of mouth, and create a positive growth cycle.