Segmentation of customers in eCommerce involves the categorization of customers into smaller groups in order to study how they behave or how to meet their needs in a more personalized manner.

In eCommerce one size does not fit all. What works of Zenith may not work for Zelaya. You have to shape your marketing strategy in such a way that it appeals to each segment of your customers.

Segmentation helps you eliminate guesswork and helps you take more informed decisions.