A cold email is an unsolicited e-mail sent to a receiver who has not previously been contacted. It’s also conceivable to consider it the email equivalent of cold calling. Cold emailing is a subset of email marketing that differs from transactional and warm emailing.
Cold email is not spam, according to its proponents.

If key procedures are skipped, the message may be flagged as spam by spam filters or reported by receivers. A cold email is a tailored, one-to-one message sent to a single person. Its goal is to engage that person in a commercial conversation rather than to advertise a product or service to the masses.