The unsubscribe rate refers to the percentage of users on your list who opt out after receiving an email. If you send 10,000 emails to people in your campaign and only 100 of them unsubscribe, your unsubscribe rate is 1%.
The unsubscribe rate refers to the percentage of users on your list who opt out after receiving an email. If you send 10,000 emails to people in your campaign and only 100 of them unsubscribe, your unsubscribe rate is 1%.