Auto-Responder
When an email is sent to a certain address, an automated message or sequence of messages is delivered. An out-of-office email, for example, is an auto-respondent. You may use an…
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Auto Follow-up
Auto Follow Up is an Outlook add-in that helps you keep on top of critical communications by automatically sending follow-up emails to contacts who haven’t responded to your emails. A…
Read moreAttachment Open Rate
The attachment open rate is the proportion of individuals that click to open the attachment you provided them through email. For example, if you send 50 emails and 5 of…
Read moreA/B Split Test
It’s a technique for comparing the outcomes of two separate emails and drawing conclusions from them. As the name implies, you create two or more email versions and label them…
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Bounce Rate
Bounce rate refers to the percentage of emails that do not reach your receivers’ inboxes. To determine the email bounce rate, divide the number of bounced emails by the total…
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Click-Through Rate
The percentage of clicks on your link that result in impressions is known as the click-through rate (CTR). CTR applies to links on websites, emails, and adverts in general. CTR…
Read moreConversion Rate
A conversion rate is the percentage of users that complete a targeted activity. Conversion rates are derived by dividing the total number of users who ‘convert’ (for example, by clicking…
Read moreCold Email
A cold email is an unsolicited e-mail sent to a receiver who has not previously been contacted. It’s also conceivable to consider it the email equivalent of cold calling. Cold…
Read moreCall to Action (CTA)
A call to action is any design that inspires an immediate reaction or encourages an instantaneous sale (CTA). A call to action (CTA) is a group of words or phrases…
Read moreControlling the Assault on Non-Solicited Pornography and Marketing
The Controlling the Assault on Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act) is a law that defines regulations for commercial messages, provides receivers the ability to request that…
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Double Opt-In
If a reader is interested in signing up for your newsletter after reading your blog, be sure to ask him to confirm his email address by sending a test email.…
Read moreDomain Blacklist
A DNS blacklist, also known as a domain name system blacklist, is a software technique that aids or assists mail server providers in blocking IP addresses that transmit spam. Anti-spam…
Read moreDrip Marketing
Drip marketing is a communication approach in which a pre-written collection of communications is sent to clients or prospects over time. Email marketing is a popular way to send these…
Read moreDedicated IP/Custom Domain
You may get a dedicated IP address that only you and your company can use using a Virtual Private Network (VPN). From wherever in the globe, everyone with this IP…
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Email Verification
Email verification is the validation and authentication process where emails sent to customers are tested to know how genuine they are and if they are received by real people, not…
Read moreEmail Service Provider (ESP)
A firm that provides email marketing or bulk email services is known as an email service provider (ESP). An email service provider gives tracking on emails sent to each member…
Read moreEmail Filter
Email filters are intelligent filters that determine if your emails are essential, promotional, social updates, or spam, and categorize them accordingly. These filters will help you save a lot of…
Read moreEmail Deliverability
Email Deliverability refers to an email’s ability to reach the recipient’s inbox. The higher the deliverability, the greater your chances of finishing the project. Some marketers use it to determine…
Read moreEmail Queue
Email queue is a list of all the emails that will be sent one after the other. All of the emails in an automated email campaign are placed in a…
Read moreEmail Phishing
Scammers send bulk emails in the name of a well-known company to get personal information such as credit card numbers, passwords, and other sensitive information from unsuspecting consumers. This scam…
Read moreEmail Client
An email client, email reader, or, more technically, message user agent or email user agent is a computer application that accesses and maintains a user’s…
Read moreEmail Block
Email block occurs when spam filters or other circumstances prevent your emails from being sent. This normally occurs when you exceed Gmail’s daily sending limit or send a spammy-looking…
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General Data Protection Regulation (GDPR)
The General Data Protection Regulation (GDPR) is a regulatory framework that establishes standards for the gathering and processing of personal data from European Union citizens (EU). According to the guidelines,…
Read moreGray Email
Graymail is a term used to describe unsolicited mass email communications that do not satisfy the definition of spam (e.g., the recipient “opted into” receiving them). The attention of receivers…
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HTML Tags and Emails
HTML tags are used to let you tailor emails for specific recipients. For example, if you use the tag in your email and send it to your list, it will…
Read moreHard Bounce
An e-mail message that has been returned to the sender because the recipient’s address is invalid is known as a hard bounce. Some issues that cause hard bounce is non-existent…
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Internet Protocol (IP) Warm-up
Internet protocol warm-up is the process that ensures that emails end up in the recipients’ inboxes. It deals with email deliverability. Warming up an IP address requires sending little volumes…
Read moreImage Blocking
When email clients or a single person disables the automatic loading of photos in an email, this is known as image blocking. This is done for a variety of reasons,…
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List Hygiene
The process of generating, amending, and maintaining a mailing list’s email addresses, subscriptions, and opt-ins is known as list hygiene. It guarantees that a company’s broadcasted email message is sent…
Read moreList Segmentation
List segmentation is the process of breaking down your email list into multiple groups, such as workplaces or locations. You may use list segmentation to distribute the most relevant material…
Read moreLanding Page
A landing page is a single web page that a visitor arrives at after clicking through a link from an email, social media ads, or other digital sources. After arriving…
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Newsletter
A newsletter is a written or electronic report that contains information about a company or organization’s activities and is issued to its customers, employees, or subscribers. It is a medium…
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Preview Pane
The preview pane is a little window within your inbox that allows you to look at your email in advance. The Preview Pane feature in File Explorer makes it simple…
Read morePersonalized Email
A tailored email is one sent by a company that uses the data of its subscribers to send them more relevant offers and provide a good communication experience. In the…
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Responsive Design
Responsive web design, also known as responsive design, is a type of online design that tries to assure usability and satisfaction by rendering web pages properly across several devices and…
Read moreResponse Rate
The response rate refers to the number of persons who react to a certain call to action. When marketers want to elicit a response from their customers, they will send…
Read moreRental List
A rental list is a list borrowed by a company from another company, most likely in the same line of business. When a business rents an email list from another…
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Soft Bounce
A soft bounce in email marketing is a momentarily undeliverable email, generally due to a fault on the recipient’s end. In eCommerce email marketing efforts, soft bounces are used to…
Read moreSender Policy Framework
The Sender Policy Framework is a spam-prevention approach that uses email authentication to prevent spammers from sending emails on behalf of a domain. Once you’ve verified your domain, the filters…
Read moreSpam Filters
Email filtering is the process of organizing email based on a set of criteria. The word can relate to human intelligence involvement, but it most commonly refers to the automatic…
Read moreSender Score
Sender Score works similarly to a credit score in determining your credit eligibility, except it’s for email: It assesses the state of your email system. Sender Score is a score…
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Unsubscribe Rate (List Churn)
The unsubscribe rate refers to the percentage of users on your list who opt out after receiving an email. If you send 10,000 emails to people in your campaign and…
Read moreUser Journey Map
A user journey map is a diagram that walks you through a person’s customer journey as they engage with your website or app. It enables businesses, particularly your UX team,…
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Welcome Email
One of the most crucial sorts of emails you’ll send to new subscribers is a welcome email. Welcome emails are the ones you get when you provide your email address…
Read moreWhite List
A whitelist (or, less typically, a pass list or allow list) is a method that permits some identifiable entities to access specific permission, service, mobility, or recognition, i.e. a list…
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