Auto-Responder
When an email is sent to a certain address, an automated message or sequence of messages is delivered. An out-of-office email, for example, is an auto-respondent. You may use an…
Read moreTo help you understand Email marketing terms and jargon, we’ve put together an email marketing glossary so that you can familiarize yourself with some of these quick and easy-to-read terms you need to know.
When an email is sent to a certain address, an automated message or sequence of messages is delivered. An out-of-office email, for example, is an auto-respondent. You may use an…
Read moreAuto Follow Up is an Outlook add-in that helps you keep on top of critical communications by automatically sending follow-up emails to contacts who haven’t responded to your emails. A…
Read moreThe attachment open rate is the proportion of individuals that click to open the attachment you provided them through email. For example, if you send 50 emails and 5 of…
Read moreIt’s a technique for comparing the outcomes of two separate emails and drawing conclusions from them. As the name implies, you create two or more email versions and label them…
Read moreBounce rate refers to the percentage of emails that do not reach your receivers’ inboxes. To determine the email bounce rate, divide the number of bounced emails by the total…
Read moreThe percentage of clicks on your link that result in impressions is known as the click-through rate (CTR). CTR applies to links on websites, emails, and adverts in general. CTR…
Read moreA conversion rate is the percentage of users that complete a targeted activity. Conversion rates are derived by dividing the total number of users who ‘convert’ (for example, by clicking…
Read moreA cold email is an unsolicited e-mail sent to a receiver who has not previously been contacted. It’s also conceivable to consider it the email equivalent of cold calling. Cold…
Read moreA call to action is any design that inspires an immediate reaction or encourages an instantaneous sale (CTA). A call to action (CTA) is a group of words or phrases…
Read moreThe Controlling the Assault on Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM Act) is a law that defines regulations for commercial messages, provides receivers the ability to request that…
Read moreIf a reader is interested in signing up for your newsletter after reading your blog, be sure to ask him to confirm his email address by sending a test email.…
Read moreA DNS blacklist, also known as a domain name system blacklist, is a software technique that aids or assists mail server providers in blocking IP addresses that transmit spam. Anti-spam…
Read moreDrip marketing is a communication approach in which a pre-written collection of communications is sent to clients or prospects over time. Email marketing is a popular way to send these…
Read moreYou may get a dedicated IP address that only you and your company can use using a Virtual Private Network (VPN). From wherever in the globe, everyone with this IP…
Read moreEmail verification is the validation and authentication process where emails sent to customers are tested to know how genuine they are and if they are received by real people, not…
Read moreA firm that provides email marketing or bulk email services is known as an email service provider (ESP). An email service provider gives tracking on emails sent to each member…
Read moreEmail filters are intelligent filters that determine if your emails are essential, promotional, social updates, or spam, and categorize them accordingly. These filters will help you save a lot of…
Read moreEmail Deliverability refers to an email’s ability to reach the recipient’s inbox. The higher the deliverability, the greater your chances of finishing the project. Some marketers use it to determine…
Read moreEmail queue is a list of all the emails that will be sent one after the other. All of the emails in an automated email campaign are placed in a…
Read moreScammers send bulk emails in the name of a well-known company to get personal information such as credit card numbers, passwords, and other sensitive information from unsuspecting consumers. This scam…
Read moreAn email client, email reader, or, more technically, message user agent or email user agent is a computer application that accesses and maintains a user’s…
Read moreEmail block occurs when spam filters or other circumstances prevent your emails from being sent. This normally occurs when you exceed Gmail’s daily sending limit or send a spammy-looking…
Read moreThe General Data Protection Regulation (GDPR) is a regulatory framework that establishes standards for the gathering and processing of personal data from European Union citizens (EU). According to the guidelines,…
Read moreGraymail is a term used to describe unsolicited mass email communications that do not satisfy the definition of spam (e.g., the recipient “opted into” receiving them). The attention of receivers…
Read moreHTML tags are used to let you tailor emails for specific recipients. For example, if you use the tag in your email and send it to your list, it will…
Read moreAn e-mail message that has been returned to the sender because the recipient’s address is invalid is known as a hard bounce. Some issues that cause hard bounce is non-existent…
Read moreInternet protocol warm-up is the process that ensures that emails end up in the recipients’ inboxes. It deals with email deliverability. Warming up an IP address requires sending little volumes…
Read moreWhen email clients or a single person disables the automatic loading of photos in an email, this is known as image blocking. This is done for a variety of reasons,…
Read moreThe process of generating, amending, and maintaining a mailing list’s email addresses, subscriptions, and opt-ins is known as list hygiene. It guarantees that a company’s broadcasted email message is sent…
Read moreList segmentation is the process of breaking down your email list into multiple groups, such as workplaces or locations. You may use list segmentation to distribute the most relevant material…
Read moreA landing page is a single web page that a visitor arrives at after clicking through a link from an email, social media ads, or other digital sources. After arriving…
Read moreA newsletter is a written or electronic report that contains information about a company or organization’s activities and is issued to its customers, employees, or subscribers. It is a medium…
Read moreThe preview pane is a little window within your inbox that allows you to look at your email in advance. The Preview Pane feature in File Explorer makes it simple…
Read moreA tailored email is one sent by a company that uses the data of its subscribers to send them more relevant offers and provide a good communication experience. In the…
Read moreResponsive web design, also known as responsive design, is a type of online design that tries to assure usability and satisfaction by rendering web pages properly across several devices and…
Read moreThe response rate refers to the number of persons who react to a certain call to action. When marketers want to elicit a response from their customers, they will send…
Read moreA rental list is a list borrowed by a company from another company, most likely in the same line of business. When a business rents an email list from another…
Read moreA soft bounce in email marketing is a momentarily undeliverable email, generally due to a fault on the recipient’s end. In eCommerce email marketing efforts, soft bounces are used to…
Read moreThe Sender Policy Framework is a spam-prevention approach that uses email authentication to prevent spammers from sending emails on behalf of a domain. Once you’ve verified your domain, the filters…
Read moreEmail filtering is the process of organizing email based on a set of criteria. The word can relate to human intelligence involvement, but it most commonly refers to the automatic…
Read moreSender Score works similarly to a credit score in determining your credit eligibility, except it’s for email: It assesses the state of your email system. Sender Score is a score…
Read moreThe unsubscribe rate refers to the percentage of users on your list who opt out after receiving an email. If you send 10,000 emails to people in your campaign and…
Read moreA user journey map is a diagram that walks you through a person’s customer journey as they engage with your website or app. It enables businesses, particularly your UX team,…
Read moreOne of the most crucial sorts of emails you’ll send to new subscribers is a welcome email. Welcome emails are the ones you get when you provide your email address…
Read moreA whitelist (or, less typically, a pass list or allow list) is a method that permits some identifiable entities to access specific permission, service, mobility, or recognition, i.e. a list…
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