Auto-Responder
When a message is sent to a certain number, an automated message or sequence of messages is delivered. You may use an auto-responder to deliver text messages to persons who…
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A Service-Level Agreement (SLA)
The products or services that are being offered, the single point of contact for end-user complaints, and the metrics by which the procedure’s success is evaluated and verified are all…
Read moreAlphanumeric Sender ID
An Alphanumeric Sender ID, which is your company name or brand, is often used in one-way SMS messages sent to authorized countries. If the sender ID is alphanumeric, it can…
Read moreApplication-to-Person A2P Messaging
Any type of traffic in which a person receives messages from an application is known as A2P, or application-to-person messaging. Marketing messages, appointment reminders, chatbots or virtual assistants, alerts, and…
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Binary Messages
Binary messages are those that require special encoding to get around a limitation in the number of characters that may be sent in a single SMS message. In languages like…
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Click-Through-Rate (CTR)
The percentage of clicks on your link that result in impressions is known as the click-through rate (CTR). CTR applies to links in text messages, websites, emails, and adverts in…
Read moreConversion Rate
A conversion rate is the percentage of users that complete a targeted activity. Conversion rates are derived by dividing the total number of users who ‘convert’ (for example, by clicking…
Read moreCommunication Platform as a Service (CPaaS)
Communications Platform as a Service refers to cloud technologies that allow companies to integrate real-time communication capabilities into their existing business operations. CPaaS allows you to pick and choose whatever…
Read moreConcatenated Messages
Concatenated messages are those that require special encoding to fit more characters into a single SMS. Long messages are split into various units by the transmitting device, which is then…
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Drip Campaign
Drip campaign is a marketing tactics that uses automated messages to existing and potential customers to facilitate communication and sales. Drip campaign is to enhance sales as well as…
Read moreDelivery Report (DLR)
Delivery Reporting (DLR) is a feature of SMS MT (Mobile Terminated) that lets you know whether or not an SMS message was delivered for each one you send. An SMS…
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Fixed Sender ID
The mobile number displayed on the recipient’s phone screen has a fixed sender ID, which is a fixed numeric. Fixed Sender ID cannot be changed to meet the demands of…
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Global Title (GT)
A global title (GT) is a telecommunications network address that is used in the SCCP protocol to route signaling messages. A global title is, in principle, a unique address that…
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International Mobile Subscriber Identity (IMSI)
International Mobile Subscriber Identity (IMSI) is a unique identifier for mobile subscribers throughout the world. It’s a one-of-a-kind number used by Mobile Network Operators (MNOs) to identify individual users, and…
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Long-Term Evolution (LTE)
Long-Term Evolution (LTE) is a wireless broadband communication standard for mobile devices and data terminals based on the GSM/EDGE and UMTS/HSPA technologies in telecommunications. It uses a redesigned radio interface…
Read moreLocal Timestamp
The local timestamp is a feature of SMS MT that shows the home mobile network’s local time timestamp. This capability is especially beneficial for foreign mobile service providers and businesses…
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Mobile Network Code (MNC)
A Mobile Network Code (MNC) is a two- or three-digit identifier that identifies a user’s home Public Land Mobile Network (PLMN). The national regulatory body assigns MNCs. The Home Network…
Read moreMobile Country Code (MCC)
Mobile Country Code is a three-digit mobile code that is used to identify GSM networks. MCC is also used in conjunction with the International Mobile Subscriber Identity (IMSI) to determine…
Read moreMessage Log
Message log records information about each message processed by the email security. Each message’s information is recorded in real time by the SMS Platform Message Log. The period of time…
Read moreMulti-Tenancy
Multitenancy refers to the method of software operation in which numerous independent instances of one or more programs share a common environment. The tenants are conceptually separated yet physically connected.…
Read moreMobile Virtual Network Operator (MVNO)
A mobile virtual network operator (MVNO) is a wireless communications services provider that does not control the wireless network infrastructure it uses to serve its clients. An MVNO enters into…
Read moreMobile Terminated SMS (MT SMS)
Mobile Terminated SMSs (MT SMS) are text messages that are sent from or to a mobile phone. An MT SMS is a mobile message that is routed from a client…
Read moreMobile Station International Subscriber Directory Number (MSISDN)
The MSISDN (Mobile Station International Subscriber Directory Number) is a number that uniquely identifies a mobile phone number across the world. It specifies a GSM or UMTS mobile network subscription.…
Read moreMobile Number Portability (MNP)
When consumers switch mobile network operators, Mobile Number Portability (MNP) allows them to preserve their phone numbers. At the same time, the MNP service gives users access to critical information…
Read moreMobile Originated SMS (MO SMS)
Mobile originated SMSs are messages sent from a sending device to a receiver device. Mobile originated SMSs include marketing messages, bank notifications, and alerts from Google Calendar and…
Read moreMobile Network Operator (MNO)
A mobile network operator (MNO), is also known as a wireless service provider, wireless carrier, cellular company, or mobile network carrier. A mobile network provider is a wireless communications service…
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Numeric Sender Identification
In standard Mobile Station International Subscriber Directory Number (MSISDN) format, a numeric Sender ID is the default sender type for an SMS message. A numeric sender ID can be used…
Read moreNumber Lookup
Number Lookup, also known as HLR (Home Location Register) lookup, is a telecommunications service that dynamically connects a central database (on the operator’s side) that holds details of each GSM…
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One-Time Password (OTP) SMS
One-Time Password (OTP) is a technical system that generates and sends a one-time password to the registered cellphone number. Two-factor authentication is another name for it. The best way to…
Read moreOver-The-Air (OTA)
Over-the-air programming (OTA programming) refers to a variety of ways for sending updated software, configuration settings, and even encryption keys to devices such as cell phones, set-top boxes, electric automobiles,…
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Personalized Marketing
Personalized marketing is a marketing strategy that engages customers individually. When sending text messages to customers, having the messages in preference to each customer’s activities is called personalized marketing. Sometimes,…
Read morePerson to Person Messaging (P2P)
Person-to-person messaging (P2P) is a type of messaging that allows people to communicate with one another. This is when two or more people converse using text messaging. P2P is used…
Read morePerson to Application Messaging (P2A)
P2A is a two-letter acronym for person-to-application. P2A SMS is a messaging system that allows an app to connect with its users. P2A messaging is mostly utilized for TV voting…
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Return on Investment (ROI)
Return on Investment is a metric for measuring the profitability of a business idea or an investment. ROI measures the estimated returns or profit to be expected from an investment.…
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Sign-up Unit
Sign-up unit is a pop-up on a website that requests that a user gives their mobile numbers to subscribe to a messaging…
Read moreScheduled Text
Scheduled texts are messages that have been written before the set time for them to be sent. These messages are prepared in advance to be sent at a specific time…
Read moreSegmentation
Segmentation is the process of breaking down your messaging list into multiple groups, such as workplaces or locations. You may use list segmentation to distribute the most relevant material to…
Read moreSMS Gateway
An SMS gateway is a location where SMS messages enter or depart. It’s a network node with the capability of connecting to another network using the same or other protocols.…
Read moreSMS Keyword
An SMS keyword is a word or phrase that users send by text message to a phone number or an SMS shortcode. These SMS keywords are used to communicate with…
Read moreShort Code
A common short code (CSC) is a five-digit phone number that is used to address SMS and MMS messages sent from a cellular phone. Mobile shortcodes or short numbers are…
Read moreSignaling System 7 (SS7)
The Signaling System 7 (SS7) is an international telecommunications protocol standard that specifies how network elements in a public switched telephone network (PSTN) exchange data and control signals. It is…
Read moreShort Message Service Center (SMSC)
The short message service center (SMSC) is part of a mobile phone network that deals with text messaging. It is in charge of receiving, storing, routing, and forwarding SMS messages…
Read moreSMS Hubbing
SMS hubbing is a unique structure for the worldwide flow of SMS between operators, changing how international mobile inter-operability works by establishing hubs for intermediate SMS traffic and expanding SMS…
Read moreSMS Delivery
The percentage of outgoing SMS and MMS messages that reach their intended recipient is known as SMS Delivery. While SMS delivery can refer to the status of a single message,…
Read moreSMS Aggregator
SMS aggregators connect third-party businesses, service providers, and brands to carrier networks. SMS aggregators can use the greatest network infrastructure on the market to ease the delivery of text messages…
Read moreShort Message Peer-to-Peer Protocol (SMPP)
The short message peer-to-peer protocol (SMPP) is a peer-to-peer protocol that allows you to send and receive short messages. It’s a telecom industry standard for sending and receiving SMS messages…
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Template Messages
A message template is a prepared format for messaging that can be edited and used multiple times. This message makes sending mass texts that are sent periodically…
Read moreText-to-Join
Text to Join is also known as text to subscribe. It gives a person the chance to opt-in for a texting list through SMS. People join this list by texting…
Read moreTriggered Messages
A triggered message is a message that takes the form of a notification, sent to a person in response to an action they’ve taken. A Triggered message can be sent…
Read moreTwo-Way SMS
A two-way SMS allows a user to receive or send messages from a dedicated number using a web messaging service by leveraging an application programming interface (API). It uses shortcodes…
Read moreTransactional SMS
Any text message sent by a business to a client that contains useful information about their product, service, or operations is referred to as transactional SMS. Transactional SMS does not…
Read moreTermination Rates
Termination rates are the fees charged by one telecommunications company to another for terminating calls on their network. The consumer pays for the following on every long-distance call in the…
Read moreType of Number/Numbering Plan Indicator (TON/NPI)
Type of number indicates if the number is a complete International Number (which requires the + prefix), a Country Code Number, or an alphanumeric sender (which contains up to 11…
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Unsubscribe
Unsubscribe is an option where a recipient of a mailing or messaging list decides to stop receiving messages from the sender. This is usually made available to recipients who feel…
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Wireless Application Protocol (WAP) Push
WAP stands for wireless application protocol. WAP Push is a form of SMS that allows us to visit a WAP site or page in a familiar, simple, and straightforward manner…
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3G Mobile Technology
The third generation of mobile telecommunications technology is known as 3G. It’s a step up from 2G, 2.5G, GPRS, and 2.75G EDGE networks, with quicker data transfer and improved audio…
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4G Mobile Technology
The fourth generation of cellular communications, known as 4G, offers rates that are around ten times faster than existing third-generation, or 3G, networks. With their quicker internet speeds, smartphones will…
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5G Mobile Technology
5G is a fifth generation wireless communication system. Spectrums are used in wireless communications systems to transmit data across long distances. 5G works in the same way as 4G, except it…
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