Auto-Responder
When a message is sent to a certain number, an automated message or sequence of messages is delivered. You may use an auto-responder to deliver text messages to persons who…
Read moreTo help you understand SMS marketing terms and jargon, we’ve put together an email marketing glossary so that you can familiarize yourself with some of these quick and easy-to-read terms you need to know.
When a message is sent to a certain number, an automated message or sequence of messages is delivered. You may use an auto-responder to deliver text messages to persons who…
Read moreThe products or services that are being offered, the single point of contact for end-user complaints, and the metrics by which the procedure’s success is evaluated and verified are all…
Read moreAn Alphanumeric Sender ID, which is your company name or brand, is often used in one-way SMS messages sent to authorized countries. If the sender ID is alphanumeric, it can…
Read moreAny type of traffic in which a person receives messages from an application is known as A2P, or application-to-person messaging. Marketing messages, appointment reminders, chatbots or virtual assistants, alerts, and…
Read moreBinary messages are those that require special encoding to get around a limitation in the number of characters that may be sent in a single SMS message. In languages like…
Read moreThe percentage of clicks on your link that result in impressions is known as the click-through rate (CTR). CTR applies to links in text messages, websites, emails, and adverts in…
Read moreA conversion rate is the percentage of users that complete a targeted activity. Conversion rates are derived by dividing the total number of users who ‘convert’ (for example, by clicking…
Read moreCommunications Platform as a Service refers to cloud technologies that allow companies to integrate real-time communication capabilities into their existing business operations. CPaaS allows you to pick and choose whatever…
Read moreConcatenated messages are those that require special encoding to fit more characters into a single SMS. Long messages are split into various units by the transmitting device, which is then…
Read moreDrip campaign is a marketing tactics that uses automated messages to existing and potential customers to facilitate communication and sales. Drip campaign is to enhance sales as well as…
Read moreDelivery Reporting (DLR) is a feature of SMS MT (Mobile Terminated) that lets you know whether or not an SMS message was delivered for each one you send. An SMS…
Read moreThe mobile number displayed on the recipient’s phone screen has a fixed sender ID, which is a fixed numeric. Fixed Sender ID cannot be changed to meet the demands of…
Read moreA global title (GT) is a telecommunications network address that is used in the SCCP protocol to route signaling messages. A global title is, in principle, a unique address that…
Read moreInternational Mobile Subscriber Identity (IMSI) is a unique identifier for mobile subscribers throughout the world. It’s a one-of-a-kind number used by Mobile Network Operators (MNOs) to identify individual users, and…
Read moreLong-Term Evolution (LTE) is a wireless broadband communication standard for mobile devices and data terminals based on the GSM/EDGE and UMTS/HSPA technologies in telecommunications. It uses a redesigned radio interface…
Read moreThe local timestamp is a feature of SMS MT that shows the home mobile network’s local time timestamp. This capability is especially beneficial for foreign mobile service providers and businesses…
Read moreA Mobile Network Code (MNC) is a two- or three-digit identifier that identifies a user’s home Public Land Mobile Network (PLMN). The national regulatory body assigns MNCs. The Home Network…
Read moreMobile Country Code is a three-digit mobile code that is used to identify GSM networks. MCC is also used in conjunction with the International Mobile Subscriber Identity (IMSI) to determine…
Read moreMessage log records information about each message processed by the email security. Each message’s information is recorded in real time by the SMS Platform Message Log. The period of time…
Read moreMultitenancy refers to the method of software operation in which numerous independent instances of one or more programs share a common environment. The tenants are conceptually separated yet physically connected.…
Read moreA mobile virtual network operator (MVNO) is a wireless communications services provider that does not control the wireless network infrastructure it uses to serve its clients. An MVNO enters into…
Read moreMobile Terminated SMSs (MT SMS) are text messages that are sent from or to a mobile phone. An MT SMS is a mobile message that is routed from a client…
Read moreThe MSISDN (Mobile Station International Subscriber Directory Number) is a number that uniquely identifies a mobile phone number across the world. It specifies a GSM or UMTS mobile network subscription.…
Read moreWhen consumers switch mobile network operators, Mobile Number Portability (MNP) allows them to preserve their phone numbers. At the same time, the MNP service gives users access to critical information…
Read moreMobile originated SMSs are messages sent from a sending device to a receiver device. Mobile originated SMSs include marketing messages, bank notifications, and alerts from Google Calendar and…
Read moreA mobile network operator (MNO), is also known as a wireless service provider, wireless carrier, cellular company, or mobile network carrier. A mobile network provider is a wireless communications service…
Read moreIn standard Mobile Station International Subscriber Directory Number (MSISDN) format, a numeric Sender ID is the default sender type for an SMS message. A numeric sender ID can be used…
Read moreNumber Lookup, also known as HLR (Home Location Register) lookup, is a telecommunications service that dynamically connects a central database (on the operator’s side) that holds details of each GSM…
Read moreOne-Time Password (OTP) is a technical system that generates and sends a one-time password to the registered cellphone number. Two-factor authentication is another name for it. The best way to…
Read moreOver-the-air programming (OTA programming) refers to a variety of ways for sending updated software, configuration settings, and even encryption keys to devices such as cell phones, set-top boxes, electric automobiles,…
Read morePersonalized marketing is a marketing strategy that engages customers individually. When sending text messages to customers, having the messages in preference to each customer’s activities is called personalized marketing. Sometimes,…
Read morePerson-to-person messaging (P2P) is a type of messaging that allows people to communicate with one another. This is when two or more people converse using text messaging. P2P is used…
Read moreP2A is a two-letter acronym for person-to-application. P2A SMS is a messaging system that allows an app to connect with its users. P2A messaging is mostly utilized for TV voting…
Read moreReturn on Investment is a metric for measuring the profitability of a business idea or an investment. ROI measures the estimated returns or profit to be expected from an investment.…
Read moreSign-up unit is a pop-up on a website that requests that a user gives their mobile numbers to subscribe to a messaging…
Read moreScheduled texts are messages that have been written before the set time for them to be sent. These messages are prepared in advance to be sent at a specific time…
Read moreSegmentation is the process of breaking down your messaging list into multiple groups, such as workplaces or locations. You may use list segmentation to distribute the most relevant material to…
Read moreAn SMS gateway is a location where SMS messages enter or depart. It’s a network node with the capability of connecting to another network using the same or other protocols.…
Read moreAn SMS keyword is a word or phrase that users send by text message to a phone number or an SMS shortcode. These SMS keywords are used to communicate with…
Read moreA common short code (CSC) is a five-digit phone number that is used to address SMS and MMS messages sent from a cellular phone. Mobile shortcodes or short numbers are…
Read moreThe Signaling System 7 (SS7) is an international telecommunications protocol standard that specifies how network elements in a public switched telephone network (PSTN) exchange data and control signals. It is…
Read moreThe short message service center (SMSC) is part of a mobile phone network that deals with text messaging. It is in charge of receiving, storing, routing, and forwarding SMS messages…
Read moreSMS hubbing is a unique structure for the worldwide flow of SMS between operators, changing how international mobile inter-operability works by establishing hubs for intermediate SMS traffic and expanding SMS…
Read moreThe percentage of outgoing SMS and MMS messages that reach their intended recipient is known as SMS Delivery. While SMS delivery can refer to the status of a single message,…
Read moreSMS aggregators connect third-party businesses, service providers, and brands to carrier networks. SMS aggregators can use the greatest network infrastructure on the market to ease the delivery of text messages…
Read moreThe short message peer-to-peer protocol (SMPP) is a peer-to-peer protocol that allows you to send and receive short messages. It’s a telecom industry standard for sending and receiving SMS messages…
Read moreA message template is a prepared format for messaging that can be edited and used multiple times. This message makes sending mass texts that are sent periodically…
Read moreText to Join is also known as text to subscribe. It gives a person the chance to opt-in for a texting list through SMS. People join this list by texting…
Read moreA triggered message is a message that takes the form of a notification, sent to a person in response to an action they’ve taken. A Triggered message can be sent…
Read moreA two-way SMS allows a user to receive or send messages from a dedicated number using a web messaging service by leveraging an application programming interface (API). It uses shortcodes…
Read moreAny text message sent by a business to a client that contains useful information about their product, service, or operations is referred to as transactional SMS. Transactional SMS does not…
Read moreTermination rates are the fees charged by one telecommunications company to another for terminating calls on their network. The consumer pays for the following on every long-distance call in the…
Read moreType of number indicates if the number is a complete International Number (which requires the + prefix), a Country Code Number, or an alphanumeric sender (which contains up to 11…
Read moreUnsubscribe is an option where a recipient of a mailing or messaging list decides to stop receiving messages from the sender. This is usually made available to recipients who feel…
Read moreWAP stands for wireless application protocol. WAP Push is a form of SMS that allows us to visit a WAP site or page in a familiar, simple, and straightforward manner…
Read moreThe third generation of mobile telecommunications technology is known as 3G. It’s a step up from 2G, 2.5G, GPRS, and 2.75G EDGE networks, with quicker data transfer and improved audio…
Read moreThe fourth generation of cellular communications, known as 4G, offers rates that are around ten times faster than existing third-generation, or 3G, networks. With their quicker internet speeds, smartphones will…
Read more5G is a fifth generation wireless communication system. Spectrums are used in wireless communications systems to transmit data across long distances. 5G works in the same way as 4G, except it…
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