Do you know that up to 80% of online shoppers abandon their carts? Why do you think that happens?
The truth is that cart abandonment happens for different reasons, and whatever that reason is, you have to do something about it because it leads to a huge loss of sales for most stores.
So, if the aim is to improve your revenue at the bottom line of your sales funnel, you should start thinking of how to invest in cart abandonment emails to re-engage with your users who were not ready to complete their purchase with you.
What is an abandoned cart email?
Cart abandonment emails are what you send to your customers to urge them to complete their orders. You target potential customers who have added items to their virtual shopping cart but left your online store without buying them. It reminds your customer of what they left behind and offers them a way to return to your website and buy their item(s).
Why are abandoned cart emails important?
According to Annex Cloud, 45% of cart abandonment emails get opened by customers and almost 11% of people who receive them return to the website to make a purchase.
The interesting thing about cart abandonment emails is that they can be automated, thus providing you with a low-maintenance way to improve your store’s revenue. Also, with the right tool like Sendmunk, you also have the assurance of reaching out to the right people since you only target customers who already visited your store, begin a purchase, and gave you their email addresses.
By giving your customers the option of returning to your website and completing their purchase, you’re not only increasing your potential sales revenue, but you’re also improving customer relations.
First steps to creating your cart abandonment emails
Before we go into the different ways to use cart abandonment to increase your store’s revenue, it is important to put certain things in place to help you optimize your cart abandonment emails greatly. 2 of the top things to keep in mind include;
- Acquiring essential contact information
Before you’ll be able to convince your potential customers to return to their purchase, you have to first find interesting ways to get their emails at their first contact with you – Sendmunk does this seamlessly for you. During their initial shopping experience, Sendmunk prompts your customers to share their email addresses with 2-step Opt-in options, this will help you to maximize the value of your cart abandonment emails.
- Consider when and why they abandoned.
You have to create a funnel that helps you understand where your potential customers have dropped off, the information they filled out etc. all of which will help you to understand their motivations and possibly why they abandoned the cart.
How to Use Cart Abandonment Emails to Improve Your Store’s Revenue
To effectively maximize your use of cart abandonment emails, you have to use it the right way. The tips below will help you to use your cart abandonment emails effectively.
- Strong subject line.
Customers don’t typically wait around and expect to get a cart abandonment email and the surprise may deter some of them from opening it. So, it’s your duty to ensure that you use strong, compelling and straightforward subject lines to remind your customers that they have items left in their shopping cart. Also remember to stay true to your brands tone of voice and be clear on the message – whether you’re including an incentive or urgency. This will help to increase your open rate and in turn, increase your revenue based on the action taken from such emails.
- Customer-centric focused message.
As a business owner, you’re aware that the primary metric for measuring the success of cart abandonment emails is increased sales. Still, you have to resist the urge to pursue a hard sell and craft your message in a manner that caters to each of your buyer’s unique needs. That way, even if a buyer interacts with your page at different time, the experience is different each time for them.
- Saved shopping cart & Suggest related items.
It’s important to include a direct link to your customer’s already-filled shopping cart to make the checkout process even easier on them. Let them understand that the items in their cart will only be saved for a limited time as there’s a high demand for it – that way, you clear their doubt about making that purchase and you help them to make a prompt decision. You can also suggest related items to what they already have saved in their cart. In case they weren’t certain about making that exact purchase, make them aware of similar options they can go for. That way you’re giving them options to ensure they buy from you.
- Clever call-to-actions (CTAs).
Even if your’re itching to include a direct link to your customers already filled shopping cart, you should also take your time to use a call to action (CTA) that reels them in. you can give them the option to either continue shopping or complete your order.
- Time-based triggers.
Whether or not you’re automating your cart abandonment emails, you have to ensure that it goes out within a few hours after a potential customer has abandoned their cart. A fact by Hubspot reveals that 72% of users who abandon their carts eventually get to make a purchase in 24 hours. So you should optimize your emails to go out in 24 hours as customers need several reminders before they are ready to checkout.
- Make your page and emails mobile-friendly.
Consumers spend more time surfing the web from their smartphones and tablets than they do with their laptops. As such, the millions of consumers who buy products online will expect to easily navigae through your page easily from their mobile devices. And when you send them a cart abandonment email that’s not optimized for mobile view, you’ll still keep loosing customers as you’ve failed to address the main issue.
- Offer Incentives.
Offering incentives helps users to opt-in to email marketing from you. You can either offer them last minute discount, or push price-sensitive customers to pull the trigger immediately with exclusive promotions. But be mindful of how you use this so that your customers don’t intentionally abandon their carts with the hope of getting discounts.
Getting started with Sendmunk
A great marketing software you can get started with is Sendmunk. It is built with very interesting features that’ll help you maximixe cart abandonment email to improve your store’s revenue; features that’ll ensure that your cart abandonment email stands out from the pool of other emails that your customers will get. One of such feature is the event-triggered emails that let’s you create automated cart-abandonment emails, based on the customers activities in your store.
Using Sendmunk, and bearing in mind the tips above, you’ll stand a better chance to optimizing your cart abandonment emails greatly and as such, improve your revenue. To get the desired response from your customers, you can select your desired cart abandonment email templates that are effective in helping you craft the perfect message.
Sendmunk also helps you to identify what’s working and where to effect changes based on the performance metrics it provides. You’re also insights on the possible reason why your customer abandoned their cart, and if it’s due to a problem from your end, you know how to fix it immediately.
