Thanks to the COVID-19 pandemic, online stores have gotten a significant increase with over 2 billion shoppers across the world. And although retail stores are now open again, shopping online still maintains this record because it’s just a lot more convenient.
While it may seem like getting more sales should be easier, the competition for acquiring and retaining customers has gotten quite intense.
This is why as an online store owner, you need to head back to the drawing board to find ways you can optimize your store for more conversions.
In this article, we’ll be discussing five strategies guaranteed to increase sales across your online store.
1. Increase Customer Trust with Social Proof
The average consumer reads about 10 online reviews before making a purchase online. So it’s time to start putting resources into getting customer case studies, testimonials, and reviews.
You can request for reviews after a customer makes a successful purchase, or in a survey asking them about their experience with the product.
Now you might be skeptical especially if you get both positive and negative reviews on your product. However, note that this will only reinforce the trust your prospective customers have because now they are sure that these reviews are legit.
Also, negative reviews are an opportunity to address the concerns customers might have about your product and store. When you reply to these reviews, your customers will feel heard, and prospective customers who’ll see these comments will know that your brand is very customer-centric.
So when requesting for reviews, ask your customers to rate you with a star option and encourage them to leave a comment. You should also allow them to upload images of the product because 59% of consumers consider visual content more important than textual information.
Once you get these reviews, place them across important areas of your online store. This includes product pages and your checkout page.
2. Reduce the Friction on Your Checkout Page
As an online store, you’re probably struggling with the abandonment rates on your checkout page. And this is pretty common because the average abandonment rate on checkout pages across all industries is 69%.
However, there are still some ways you can optimize your checkout page for more sales.
The first step is to offer a guest checkout option. Not many customers are interested in creating an account with your store. In fact, they’d rather prefer to just get their order and be done with it.
So it’s safer to provide an option for customers in this category. A common guest checkout option is Paypal and amazon pay.
Next, you want to show all extra charges just before the checkout. By extra charges, we mean the shipping costs, taxes, etc.
55% of customers abandon their cart because of high shipping costs. This is why it’s safer to show all these costs ahead. That way, customers don’t get any extra surprises when they are ready to checkout.
Finally, reduce the form fields you have on your checkout page. 81% of people have abandoned a form after they started filling it because of how long it gets. Keep your forms simple and relevant.
You can also offer a ‘use shipping address as billing address’ checkbox to reduce the number of times a customer has to type in their address.
3. Optimize for Mobile Responsiveness
1 in every 4 customers uses their mobile devices to make a purchase online. So imagine the horror they must face when your online stores doesn’t work well on mobile.
When picking out a theme for your store on Shopify, Wix, or other eCommerce software, ensure it’s mobile responsive. This way, navigation is easier, and the layout fits perfectly.
You also want to ensure that your website speed is really fast. A 1 second delay time causes a 16% drop in customer satisfaction which can lead to them totally abandoning your website.
To check how fast your website is, run a test on Google Pagespeed Insights so you can get insights on how healthy your site speed is along with recommendations for improving it.
4. Invest in High-Quality Content
Content in this case refers to both your visuals and copy. Your descriptions and images play a huge role in whether or not customers will purchase an item.
87% of shoppers find product content extremely important when deciding to buy. So, take time to take high-quality images of your product.
You should provide images of all angles and more if you can. For clothing stores, using a model has been recorded as highly effective. On the model, you can also take 360-degree images to clearly depict what the product looks like.
Your product description should also go beyond what your product can do. Offer some sort of guidance for using it. It could be washing instructions for clothing, how to maintain parts, and so on.
Not only will it be helpful to your customers, but it’ll be prioritized on search engines. This means more organic acquisition for your online stores.
5. Engage Your Customers and Leads with Personalized Messaging
Leaving your customers to figure out things on their own can make the shopping process quite tedious and boring even. Personalized emails are said to be 40% more effective at converting leads. This is why at every stage of the customer journey, you should work on engaging them with personalized emails.
For example, when they create an account for the first time, they should get a welcome email that gives them a tour of your online store and offers an incentive to complete a transaction. This could be a discount, free shipping, or a free gift.
When a customer abandons their cart, an email reminding them about items in their cart is a great way to get them to come back to complete that transaction. In this email, you want to add images to reinforce their interest.
During post-purchase, you should also engage your customers with details of where their items are. Like a tracking email offering customer support, how they can track their order and other resources. Once it has been delivered, you can then request for reviews.
Another great email sequence you can work on is showing customers available items based on their previous purchases. Kind of like a prompt to restock.
Now, this might seem like a lot of work, but there are many email marketing automation providers you can get started with to improve sales for your online stores. Sendmunk for example streamlines the email automation process through simple and effective sequences.
Getting significant sales is entirely dependent on how intentional you are towards customer experience and engagement.
So spend time optimizing your user experience by offering tailored content through personalized emails. Signup to Sendmunk for free and get started with a no-code email series.