Push notification is ranked as one of the marketing tools that cannot be pushed under the desk. In Google’s listing for marketing tools for businesses, push notifications stands as a tool that cuts down the excesses of emails and other messaging marketing strategies.
The growth of a business in this social age depends on how much as a business you are ready to invest in your marketing strategy. Experts assert that the traffic growth recorded in Shopify stores depends on how comfortable users are with using the website on mobile phones while visiting or shopping.
Research has it that about 70% of people would rather choose to access a website via their mobile phones. This implies that as a Shopify merchant you have to ensure that the mobile version of your website is well digitized to use all marketing strategies effectively.
In a couple of writings, we have seen how a Shopify merchant can benefit so much from email marketing. Push notification is also a marketing strategy for Shopify merchants.
What is Push Notification?
Push notification is a pop-up that contains concise text and image compacted information sent from a website to a user’s phone. It is used to send alerts and reminders to your customers.
Customers tend to forget their activities on your shopping app, push notifications can be a reminder to cart abandonment and awareness of a flash sale or discount on a product.
The end goal of push notifications is a call-to-action. You are sending the notification so that the item can be purchased or increase sales of other products.
Types of Push Notification
- Web Notification
- Mobile app Notification
The web notification comes in during activities of a customer on your Shopify website.
What Does Push Notification Bring To Your Shopify Store?
The average attention span of a person is short and as a business, you can take advantage of that at the maximum.
In devising a marketing strategy that can send a message in a short period, push notifications fits into the role perfectly. Your intention gets delivered as fast as possible.
How are push notifications beneficial to your Shopify store?
- A wider reach
You might need to ask for emails to get customers on your mailing list. However, with push notifications, you can send information to your customers from your websites with minimal permission issues.
- More engagement
About 70% of those who receive pop-up notifications tend to get inquisitive about what they’ve seen. It is a very good tool for an effective CTA.
- Minimal cost
Sendmunk offers a free trial package that gives you the chance to send push notifications at $0 with Sendmunk.
- High retention result
The customer retention rate you will derive from applying push notifications to your Shopify store is top-notch. It will drive in lots of traffic to your website which will be converted into sales.
Practices When Engaging Push Notification as a Marketing Tool
- Build a Trust and Value-Based Website
When attempting to use push notifications as a marketing tool, you will need to get permission to send notifications from the users. The usual way you would have experienced is receiving notifications to grant access to an app with no reason.
Most times, as a user we tend not to grant such permissions because nobody wants to be bugged by frequent messaging.
To catch the attention of a user in granting permission to your website to send notifications, express what would be the benefit of switching on a permission button.
For example, you want to send new product awareness through push notifications. Send an email telling the customer they would be the first to get a discount or flash sales notification if they have the permission granted to receive notification for a new product in store.
- Use eye-catching triggers
Push notification is a tool that uses triggers. I mean you have the shortest time and text space to impress the receiver. That’s why your triggers have to be smart enough to catch your customer’s attention.
Do not only stuff your notifications with texts, apply the usage of images that are fancy enough to make your customers inquisitive.
Sendmunk offers you push notifications templates that make the work easier on your end. You just need to edit and fix them to taste.
- Sending Notifications at the right time
Deciding the time to send notifications to your customers depends on your audience and what is specific to them. Learn about your customers and the hours they have activities around your store’s mobile app.
This can help you determine the hour it will be most optimal to send a notification.
- Keep your Push Notifications Short, Attractive and Engaging.
The best result for push notifications is gotten from eye-catching and precise notifications. When planning to use push notifications, ensure you keep it short and engaging.
- Segmenting and Personalizing Notifications
You can’t send the same notification to all your users at the same time. What customer A needs to see about your store will be different from what customer B would experience.
So you need to segment your notifications for certain customer groups. Also personalizing your push notifications will give more retention results.
This deals with procedure and process. One step at a time. For a first-time customer, the series of notifications that will be engaging to them would be quite different from what an existing or returning customer would find pleasant.
You need to keep your notifications in sequential order to give you the best result that you desire.
Having a personalized approach to using push notifications will get you great results in real-time. This presents your brand in a way that builds likeness and trust from your customers. They would be able to tell that your service is at their need.