Any type of traffic in which a person receives messages from an application is known as A2P, or application-to-person messaging. Marketing messages, appointment reminders, chatbots or virtual assistants, alerts, and one-time passwords (OTPs) or PINs are examples of A2P messaging.

A few instances of current developments as A2P messaging becomes a more prevalent type of sales and marketing communication between a firm and its clients are:

• Two-factor authentication (2FA), which sends a one-time passcode to a user’s mobile device to boost account security or verify changes to a user’s account.

• Anti-fraud warnings, which are provided to a user as soon as questionable account activity is discovered.

• The establishment of corporate assistance channels via social media platforms such as Facebook Messenger and WhatsApp.

• Online reservation systems that can send confirmations and changes in real time.