Communications Platform as a Service refers to cloud technologies that allow companies to integrate real-time communication capabilities into their existing business operations.

CPaaS allows you to pick and choose whatever real-time communications functionalities you want to include in your apps and services.

Growing enterprises that already employ a cloud-based technology stack and wish to personalize their communications infrastructure may find it appealing.

You can opt to add the following CPaaS functions to your communication stack:

• Text communications (SMS)

• On-demand SIP trunking

• Multimedia and video messaging

• Social media messaging (such as WhatsApp)

• Number masking (proxy)