Communications Platform as a Service refers to cloud technologies that allow companies to integrate real-time communication capabilities into their existing business operations.
CPaaS allows you to pick and choose whatever real-time communications functionalities you want to include in your apps and services.
Growing enterprises that already employ a cloud-based technology stack and wish to personalize their communications infrastructure may find it appealing.
You can opt to add the following CPaaS functions to your communication stack:
• Text communications (SMS)
• On-demand SIP trunking
• Multimedia and video messaging
• Social media messaging (such as WhatsApp)
• Number masking (proxy)