An SMS keyword is a word or phrase that users send by text message to a phone number or an SMS shortcode. These SMS keywords are used to communicate with your company via a special phone number or a 5- to 6-digit short code (e.g. 12121) associated with a specific text messaging campaign.

How to Utilize a Term in an SMS

There are a variety of methods to use an SMS keyword. Customers and prospects, for example, can be invited to SMS a keyword to:

  • Get a discount on your goods or service with a coupon.
  • Get notified about future events.
  • Enter a contest or a giveaway.