A two-way SMS allows a user to receive or send messages from a dedicated number using a web messaging service by leveraging an application programming interface (API). It uses shortcodes or virtual mobile numbers.

Shortcodes or virtual long numbers are used to communicate two-way SMS.

Advantages of two-way SMS

• Easy access

• Low-cost High conversion, and ROI

• User-friendly APIs

• Automation

• Immediate, direct message delivery