A two-way SMS allows a user to receive or send messages from a dedicated number using a web messaging service by leveraging an application programming interface (API). It uses shortcodes or virtual mobile numbers.
Shortcodes or virtual long numbers are used to communicate two-way SMS.
Advantages of two-way SMS
• Easy access
• Low-cost High conversion, and ROI
• User-friendly APIs
• Automation
• Immediate, direct message delivery