Email marketing is essential to your inbound marketing strategy and ranks as one of the most effective digital marketing tools available. But, your email campaigns will be worth nothing if your audience doesn’t get to read them.
If you don’t take spam-proofing your email campaigns seriously, you’ll be at the risk of not only losing out on audience members, but also getting blacklisted by an entire email client like Gmail, or Yahoo. That’s why it’s important that you spam-proof your email campaigns so they don’t get lost in the automated spam filters or sent to the spam folder.
Tips to Spam-Proof your Email Marketing Campaigns
We’ve identified great tips that can help you spam-proof your email marketing and a tool that’ll make this task a walk in the park for you.
- Send to Organic Lists
The first thing that helps spam-proof your emails is getting people to subscribe to your email list. People purchase lists because they don’t have the patience to grow their subscribers organically, what they don’t realize is that this act increases their spam rates and chances of getting blacklisted.
It may take time to build your subscribers list, but starting from scratch will minimize the number of people who see your email and get pissed or irritated, and as such mark your email as spam. With an organic list, you’ll have more engaging readers and your numbers will be better for it. So it is important that you get your list in the right manner and there are tools that can make that task easy for you. One of such is Sendmunk – it helps you to grow your audience organically through different means. We’re talking Pop-up, Welcome mat, Top-bar, Scroll box subscribe forms, ranging from Basic opt-in forms, Quiz opt-in forms, etc. with this tool, you’ll ease your audience into handing over their details to you.
- Focus on Relevant Content
Everyone is busy and mostly on their mobile, so remember to keep it simple. One great way to spam-proof your emails is to look for interesting ways to ensure that people actually enjoy getting your emails. The more people enjoy your emails, the less they’ll mark them as spam. Make sure that every email you send is adding value and a great way to do this is by segmenting your audience. That way, each person only gets the email that’s relevant to them (like interests or location). By doing this, you’ve not only spam-proofed your email but also increased your open rates.
- Avoid Trigger Words in the Subject Line
There are numerous trigger words, that when used, land your email campaigns right into the spam filter. Using common words like urgent, or free gift, seems tempting especially when you’re trying to drive open rates. But those words are also categorized as spam trigger words and should also be avoided for your subject lines because they can easily trap your emails in the spam folder.
- Personalize the Sender
The earlier you come to terms with the fact that your audience receives tons of emails every day, the more intentional you’ll be about your email campaigns. And one great way to ensure that your emails don’t end in spam folders is by keeping them personal. People are generally quick to ignore messages that they have no personal connection with and when it comes down to it, they’ll be quick to mark them as spam.
You can send your emails with the name of an actual person that everyone identifies with your organization, it increases your open rates and minimizes your spam markings a great deal.
- Your email should be accessible
When you keep sending emails that people can’t access, they’ll have no choice but to mark them as spam. So, to spam-proof your emails, ensure that you use a tool like Sendmunk to create your template. This way, you’ll save time in getting your email campaigns ready as you’ll be able to choose from the variety of email newsletter templates that has been made available. For every email type you want to send, there’s a template design for it and you can also customize the templates so that your audience can easily identify them at all times.
- Keep an eye on your email metrics.
If you’ve been sending emails for a while, you’ll also need to pay attention to your numbers. Monitor your click-through rates, conversion rates, and your leads customer ratio. Having low open rates can lead to emails ending up in spam, so you have to keep a close eye on all the numbers. One way to immediately increase your open rates is to optimize your email messages for mobile, as 70% of people are known to delete emails immediately if they can’t open and read them on their mobile device.
- Use the double opt-in method,
What this means is that you send your subscribers a welcome email to confirm that they want to keep getting your emails. Once they confirm, you can then proceed to add them to your official email list and you’re assured that everyone who gets your email is actually interested in your business. You must be thinking that this seems like a lot of work, a smart way to go around this is with a tool like Sendmunk that gets users to subscribe with a 2-step Opt-in option. That way, you’re assured that everyone who comes in is interested in what you offer and what you have to say.
- Authenticate your email
Doing this helps to prove that you are who you claim to be and that you are a reliable source. With Sendmunk, you can validate your email contacts and purge your contact list of inactive emails to improve your overall email deliverability and results. This removes unengaged users and helps to spam-proof your email campaign even more.
Why you should Use Sendmunk
Sendmunk has inbuilt features to ensure that your email marketing campaign is spam-proof and it helps you to get more out of your audience with minimum effort. It also allows you to build and engage with your audience through different email marketing techniques with ease. Some of the features include personalized email marketing, customized email templates, subscriber forms, websites, landing pages, and funnels (to ensure that your CTAs lead to secure pages, email validation, list hygiene, etc.