In an industry where the ocean is large enough to care for everyone. You need to strategize how and where you want to draw your own portion. Starting a Shopify store requires that you know what product or service your store wants to be known for. “Traditional wisdom says that you should focus on one…
Shopify has over 1.5 million stores running on its platform as of 2021. It has become the most used e-commerce platform that merchants have been using to expand their businesses into the global world. There are many advantages of running a store on Shopify, one of them is that you can set up your store…
Making money with a side or a main gig, whichever way you are getting paid. Dropshipping offers you the chance of making a profit without having to have physical contact with the product or have the product in your store. You just act as a storefront for your supplier. Starting a business requires a lot…
I know there is a long list you need to tick when building or starting your online store. From choosing an e-commerce platform, finding a domain name, and market research. Talking about market research, you need to look into how other Shopify stores operate. Many Shopify stores have remarkable success stories and e-commerce paths that…
Shopify is a platform that gives you the chance to launch an e-commerce website in a short time with a superb website. Creating an online store on Shopify is user-friendly with zero tech problems. You don’t need to be an expert to launch a basic website. In terms of privacy and customer information security, Shopify…
Targeting the appropriate people with the right message at the right time is important for the success of any digital marketing strategy. There are various channels of outreach, each with its own significance in your overall strategy. For a consistent relationship with your prospects and clients, you need a strong digital presence and an effective…
You’ve probably heard about the advantages of SMS Short Message Service (SMS) marketing if you’re a savvy marketer or a business owner. Because of its extremely attentive audiences, unrivalled open rates, and promotions that succeed because consumers and prospects receive it on the mobile devices they carry with them all day. Whether for one-time texts…
Humans are complex creatures. Striking a chord with your target audience is an easy way to push them down the sales funnel. There is a myriad of emotions that can be infused into your marketing strategy. Some commonly used emotions are fear, happiness, sense of belonging, anger, exclusivity, etc. However, be mindful of how eliciting…
Over 75% of sales get lost due to cart abandonment and if this doesn’t reiterate the fact that cart abandonment is a problem, we don’t know what else will. It is very important to continually work on and find different ways to recover them because it helps to improve your revenue. The truth is that…
Do you know that up to 80% of online shoppers abandon their carts? Why do you think that happens? The truth is that cart abandonment happens for different reasons, and whatever that reason is, you have to do something about it because it leads to a huge loss of sales for most stores. So, if…