WHAT IS DRIP CAMPAIGN? A drip campaign is a triggered, predefined order of scheduled emails or SMS sent to a target customer persona to push them further into the sales funnel. To put it simply, you can associate drip marketing with Tesla’s self-driving car feature. Self-driving cars sense the roads and are programmed to drive…
Good job! You have successfully pushed a prospect to the end of the sales funnel. However, interaction with your customer doesn’t have to end there. There is a lot you can do to elevate the entire customer experience journey and increase the customer retention rate. Customers will return to you when they’re ready to make…
Smartphones revolutionize our lives. We have the world in our hands now. With e-commerce, shopping has gotten even better and more accessible. The world can have your store in its hands. One of the advantages of e-commerce stores is the location barrier it breaks. You get the chance to have personalized communication with multiple people,…
For people to become aware of your products as a business owner, you must position yourself in a way that gives you visibility. And in this digital era, an eCommerce website is one of the fastest ways for people to discover your brand and become aware of your products or service. Why you should create…
As a marketer or business owner, you’ll always try to seek unique ways to stay connected to your customers and email marketing has proven to be a great way to go about it. But with email marketing, you tend to have a lot of repetitive tasks at hand and this is what email automation helps…
As a marketer or business owner, you’ll always try to seek unique ways to stay connected to your customers and email marketing has proven to be a great way to go about it. But with email marketing, you tend to have a lot of repetitive tasks at hand and this is what email automation helps…
Abandoned Cart Flows are a series of recovery emails kicked off after a cart is abandoned in an attempt to convert them into sales. Imagine being at a brick-and-mortar retail store, checking out items, picking your choice, and filling your cart. And then, for some reason, you don’t checkout but rather leave the store and…
As a marketer, you see opportunities to create campaigns everywhere you go. So when you attend events you probably see beyond the crowd and the cluster of people. What you see are potential customers. Event Marketing is the one way to convert this crowd into leads and then actual paying customers. However, like every other…
As a B2B marketer, you’re responsible for running a long sales cycle, and nurturing your audience with relevant and useful messages regularly. You’ll be required to improve your marketing strategy constantly in a way that’ll grow and sustain your business. A common communication channel B2B marketers use a lot is email and social media, but…
89.1% of potential customers never make it as far as filling their carts. This means only about 10% of your customers get to the cart stage. Those potential customers who don’t get to the cart stage should not be a waste. There are strategies available to drive a percentage of them into sales. Browse abandonment…