When it comes to email marketing, experts opine that the quality of your mailing list determines how much custom retention your email marketing will drive to your Shopify store. Email marketing does not only require the professionalism of being able to write captivating content but every act and practice surrounding email marketing must be acted…
WHAT MAKES EMAIL MARKETING STAND OUT FROM OTHER MARKETING STRATEGIES? Compared to other marketing channels like social media, email marketing is permission-based. With a customer’s email address you have direct access to your target audience and can deliver personalized emails. This allows you to communicate with prospects or customers based on their schedules and you’re…
Email marketing is a powerful tool for attracting, engaging, and connecting with your target audience in order to increase sales and business income. It outperforms other channels like social media in terms of the value of content, personalization, and reach. Results are measurable and the entire email marketing strategy is cost-effective. Many things could go…
WHAT IS DRIP CAMPAIGN? A drip campaign is a triggered, predefined order of scheduled emails or SMS sent to a target customer persona to push them further into the sales funnel. To put it simply, you can associate drip marketing with Tesla’s self-driving car feature. Self-driving cars sense the roads and are programmed to drive…
Smartphones revolutionize our lives. We have the world in our hands now. With e-commerce, shopping has gotten even better and more accessible. The world can have your store in its hands. One of the advantages of e-commerce stores is the location barrier it breaks. You get the chance to have personalized communication with multiple people,…
As a marketer or business owner, you’ll always try to seek unique ways to stay connected to your customers and email marketing has proven to be a great way to go about it. But with email marketing, you tend to have a lot of repetitive tasks at hand and this is what email automation helps…
As a marketer or business owner, you’ll always try to seek unique ways to stay connected to your customers and email marketing has proven to be a great way to go about it. But with email marketing, you tend to have a lot of repetitive tasks at hand and this is what email automation helps…
Abandoned Cart Flows are a series of recovery emails kicked off after a cart is abandoned in an attempt to convert them into sales. Imagine being at a brick-and-mortar retail store, checking out items, picking your choice, and filling your cart. And then, for some reason, you don’t checkout but rather leave the store and…
Email marketing is essential to your inbound marketing strategy and ranks as one of the most effective digital marketing tools available. But, your email campaigns will be worth nothing if your audience doesn’t get to read them. If you don’t take spam-proofing your email campaigns seriously, you’ll be at the risk of not only losing…
89.1% of potential customers never make it as far as filling their carts. This means only about 10% of your customers get to the cart stage. Those potential customers who don’t get to the cart stage should not be a waste. There are strategies available to drive a percentage of them into sales. Browse abandonment…