WHAT MAKES EMAIL MARKETING STAND OUT FROM OTHER MARKETING STRATEGIES? Compared to other marketing channels like social media, email marketing is permission-based. With a customer’s email address you have direct access to your target audience and can deliver personalized emails. This allows you to communicate with prospects or customers based on their schedules and you’re…
Email marketing is a powerful tool for attracting, engaging, and connecting with your target audience in order to increase sales and business income. It outperforms other channels like social media in terms of the value of content, personalization, and reach. Results are measurable and the entire email marketing strategy is cost-effective. Many things could go…
WHAT IS DRIP CAMPAIGN? A drip campaign is a triggered, predefined order of scheduled emails or SMS sent to a target customer persona to push them further into the sales funnel. To put it simply, you can associate drip marketing with Tesla’s self-driving car feature. Self-driving cars sense the roads and are programmed to drive…
Good job! You have successfully pushed a prospect to the end of the sales funnel. However, interaction with your customer doesn’t have to end there. There is a lot you can do to elevate the entire customer experience journey and increase the customer retention rate. Customers will return to you when they’re ready to make…
As a marketer or business owner, you’ll always try to seek unique ways to stay connected to your customers and email marketing has proven to be a great way to go about it. But with email marketing, you tend to have a lot of repetitive tasks at hand and this is what email automation helps…
Email marketing is essential to your inbound marketing strategy and ranks as one of the most effective digital marketing tools available. But, your email campaigns will be worth nothing if your audience doesn’t get to read them. If you don’t take spam-proofing your email campaigns seriously, you’ll be at the risk of not only losing…
Browse abandonment flow is such a powerful tool and a great advantage over a brick-and-mortar store. A customer viewing a product shows some level of interest. When they keep viewing but not adding to the cart or buying, it shows they are on the fence. As a savvy person, it’s your duty to identify these…
If you’ve decided to take email marketing serious, you’d probably be looking for the best free email marketing tools. Well, you have landed on the right post. Email marketing tools have varying prices and to get the best, free ones, you have to do some form of research. Well, we have done that for you…
Email marketing may not be getting the best of attention right now. But I tell you, it is a really great way to generate leads. And also convert these leads into customers and paying users. However, to achieve this and more, there are email marketing best practices you should consider implementing. This post would cover…
Have you ever wondered what an email blast is? And what the difference between that and an email campaign entails? Yes, you heard right, email blasts are quite different from campaigns. Well, you’ve come to the right post. In this post, we’d run through what an email blast is, how to know if you’re doing…