Do you know that up to 80% of online shoppers abandon their carts? Why do you think that happens? The truth is that cart abandonment happens for different reasons, and whatever that reason is, you have to do something about it because it leads to a huge loss of sales for most stores. So, if…
Smartphones revolutionize our lives. We have the world in our hands now. With e-commerce, shopping has gotten even better and more accessible. The world can have your store in its hands. One of the advantages of e-commerce stores is the location barrier it breaks. You get the chance to have personalized communication with multiple people,…
For people to become aware of your products as a business owner, you must position yourself in a way that gives you visibility. And in this digital era, an eCommerce website is one of the fastest ways for people to discover your brand and become aware of your products or service. Why you should create…
As a marketer or business owner, you’ll always try to seek unique ways to stay connected to your customers and email marketing has proven to be a great way to go about it. But with email marketing, you tend to have a lot of repetitive tasks at hand and this is what email automation helps…
As a B2B marketer, you’re responsible for running a long sales cycle, and nurturing your audience with relevant and useful messages regularly. You’ll be required to improve your marketing strategy constantly in a way that’ll grow and sustain your business. A common communication channel B2B marketers use a lot is email and social media, but…
89.1% of potential customers never make it as far as filling their carts. This means only about 10% of your customers get to the cart stage. Those potential customers who don’t get to the cart stage should not be a waste. There are strategies available to drive a percentage of them into sales. Browse abandonment…
For people to become aware of your products as a business owner, you must position yourself in a way that gives you visibility. And in this digital era, an ecommerce website is one of the fastest ways for people to discover your brand and become aware of your products or service. Why you should create…
Being a more personal and direct approach, SMS marketing has become increasingly popular amongst online and retail stores. We have brands like Dominos, Walmart, and Pizzahut, complementing their traditional marketing with business texting. Not only does a business SMS have a wider reach in building awareness, but it has also recorded a wider engagement level…