Targeting the appropriate people with the right message at the right time is important for the success of any digital marketing strategy. There are various channels of outreach, each with its own significance in your overall strategy. For a consistent relationship with your prospects and clients, you need a strong digital presence and an effective…
You’ve probably heard about the advantages of SMS Short Message Service (SMS) marketing if you’re a savvy marketer or a business owner. Because of its extremely attentive audiences, unrivalled open rates, and promotions that succeed because consumers and prospects receive it on the mobile devices they carry with them all day. Whether for one-time texts…
SMS open rate sits around 98% compared to the Email open rate which is about 17-28%. 85% of customers in 2022 prefer receiving text messages over a phone call or email. Interesting stats right? Now, here are some ways to effectively use this to your advantage: To Enhance Customer Care Service Whether for tracking orders…
WHAT IS DRIP CAMPAIGN? A drip campaign is a triggered, predefined order of scheduled emails or SMS sent to a target customer persona to push them further into the sales funnel. To put it simply, you can associate drip marketing with Tesla’s self-driving car feature. Self-driving cars sense the roads and are programmed to drive…
Good job! You have successfully pushed a prospect to the end of the sales funnel. However, interaction with your customer doesn’t have to end there. There is a lot you can do to elevate the entire customer experience journey and increase the customer retention rate. Customers will return to you when they’re ready to make…
89.1% of potential customers never make it as far as filling their carts. This means only about 10% of your customers get to the cart stage. Those potential customers who don’t get to the cart stage should not be a waste. There are strategies available to drive a percentage of them into sales. Browse abandonment…
Browse abandonment flow is such a powerful tool and a great advantage over a brick-and-mortar store. A customer viewing a product shows some level of interest. When they keep viewing but not adding to the cart or buying, it shows they are on the fence. As a savvy person, it’s your duty to identify these…
Being a more personal and direct approach, SMS marketing has become increasingly popular amongst online and retail stores. We have brands like Dominos, Walmart, and Pizzahut, complementing their traditional marketing with business texting. Not only does a business SMS have a wider reach in building awareness, but it has also recorded a wider engagement level…
Expanding your business by acquiring new customers is necessary, but much more important is customer retention; because that’s how a business thrives. Customer retention is an indicator of whether your product or service is satisfactory/pleasing to your customers. Businesses who convert their first-time buyers to repeat buyers have an edge over their competitors. A Series…