As a marketer or business owner, you’ll always try to seek unique ways to stay connected to your customers and email marketing has proven to be a great way to go about it. But with email marketing, you tend to have a lot of repetitive tasks at hand and this is what email automation helps you to solve.
When you automate your emails, especially with a tool like Sendmunk, you won’t have to deal with repetitive tasks and you’ll be able to focus on other valuable campaigns. By automating your email campaign, you’ll also get to send the right message, to the right people, at the right time, and as such, strengthen your customer engagement, retention, and loyalty.
Why you should automate your emails
Automating your email helps you to create a relationship with your customers and interact with them easily. When you automate your emails, you’ll be able to do the following:
1. Personalize your users’ experiences.
It’s a known fact that customers love personalization and it’s so much more than just inserting their names into an email. Personalization in this case means that you’re reaching the right person, with the right message, at the right moment, with the right suggestions. We’ve come to realize that 90% of consumers find personalized content very appealing and 91% of the same users will likely patronize your business when you provide individualized recommendations and offers.
2. To make the most of your marketing team.
A 2017 survey found out that automating email marketing can improve your employee productivity greatly, as it means less time focused on manually compiling email lists and scheduling messages. Your team can now focus on in-depth customer relationship building.
3. To make your marketing strategy scalable.
Automating your emails help you to scale your marketing efforts as your customers will be able to automatically integrate into your system as soon as they perform any of the actions that you track. Their behaviour will instruct your system on what type of message to send next without any additional demands on your limited resources.
How to use email automation
Email automation provides the balance that you need between timing and content to stay connected to your audience or users. The trick is finding out the best way to automate your emails and with a tool like Sendmunk, you’ll be able to optimize your email automation for the best performance. We’ve highlighted some of the interesting ways you can use email automation and they include;
- To share relevant information
For an email to be automated, it means there was a trigger for it. Your email automation will be optimized when your audience understands that they’re getting a certain email from you because of an action or inaction they’ve recently had with you. That’s where relevance comes in; you don’t want to automate an email that has no trigger, that’ll be one quick way for your email to get spammed. Ensure that the email you automate is of great relevance to your audience and they’ll be more likely to open and engage with it.
- To improve your customer retention rate.
It’s more cost-effective to sell to your existing customers than to convert a new one, and with automation, you can schedule your messages so that your customers don’t go too long without hearing from you—and be sure that the copy is relevant to help you maximize its impact.
- To increase user engagement
Email automation is designed to increase your users’ engagement with your app or website because you’re only sharing relevant information with them. You can use it to share updates about your products, to get feedback about your services, or make them take an action. You can also use it to share how-to content via email for users who have visited your website but taken no action.
- To build your brand
Emails are great communication channels, so even when you’re automating them, you should ensure that your communication and messages still sounds like you. They should serve as an extension of your brand and should be used to communicate relevant messages with your users.
- To drive Loyalty and Retention
When you automate emails to help your users move easily from point A to B in your sales funnel, they’re more likely to recommend your products or services to their family and friends. So it’s important to automate your emails in a way that helps your users to take their desired action with you. Your users will feel more valued and stick around your brand longer when they have received personalized assistance and real-time communication from you.
- To increase revenue and trigger desired actions
Your users are more likely to take desired actions when you have emails in place to nudge them to take such action. You can automate emails to nudge your users when it’s time to finish entering their billing information, upgrade their account, or return as active users. As long as you automate your emails to target people who have engaged with your product or service via your website or app, then you’re one step closer to increasing your revenue as well.
Sendmunk, a tool that helps you optimize email automation
If you’re ready to get started with email automation, Sendmunk provides an easy-to-use automation solution for your email campaigns. With Sendmunk, you can do the following
- Automate event-triggered emails – Sendmunk has an E-commerce store integration that allows you to connect with your users via email based on certain events and activities that they take with your store. With this feature you can automate, cart-abandonment recovery emails/SMS, push notifications, order completion emails, as well as purchase follow-up emails.
- Automate campaign sequence – This feature from Sendmunk allows you to automate your emails in a detailed sequence. You’re provided with varieties of automation templates that allow you to get started immediately with welcome emails, follow-up emails, etc.
- Automate curated content directly from your website. Sendmunk has an RSS campaign feature that allows you to curate content directly from your website and send to users. This email can be automated based on your users’ activities, or other unique content from your end.
Now that you have a better understanding of how email automation can enhance your email campaigns and also a great tool to help you get started easily, what are you waiting for? Getting Started with Sendmunk is easy and you have access to free tools. These free tools can be used to test the waters and as your business grows, you can upgrade to a higher plan.
